Ethan Parker
May 05, 2026
Ethan Parker
VIP contributor to Search Engine Strategies with over seven years in digital marketing, Ethan crafts integrated strategies leveraging SEO, content, paid media, and AI.
Ethan Parker
May 05, 2026
How to Create a Winning SEO Strategy?
SEO has changed and SEO strategy is no longer limited to just keywords. That old playbook is dying and what…
Ethan Parker
May 05, 2026
How to Perform a Complete SEO Audit in the LLM Era?
The rules of the SEO game have changed as large language models have begun to reshape how people search for…
Ethan Parker
April 30, 2026
How Do I Check My Google Ranking For Free?
Putting time or money into Search Engine Optimization without measuring the results of that work does not make much sense.…
Ethan Parker
March 25, 2026
The PPC Optimization: Tips and Checklist to Increase Conversions
Your PPC campaigns are running. Money is leaving your account. Clicks are coming in. But conversions? Not so much. This…
Ethan Parker
March 25, 2026
What is PPC? A Beginner’s Guide to Pay-Per-Click Advertising
You type something into Google. You hit enter. The first few results at the top have a tiny “Ad” label…
Ethan Parker
March 25, 2026
How to Choose the Right Paid Media Channels?
Money talks. But in marketing, it screams. And if you throw that money into the wrong paid media channels, you…
Ethan Parker
March 24, 2026
Paid Media Management Explained: Goals, KPIs, and Best Practices
Paid media management isn’t just about spending money. It’s about controlling the narrative with precision. In a digital landscape where…
Ethan Parker
March 24, 2026
How to Build a Paid Media Strategy for Maximum ROI
You can throw money at ads. That is not a strategy. A paid media strategy is something else entirely. It…
Ethan Parker
March 23, 2026
What is Paid Media? Definition, Benefits, Tactics and Examples
You’ve seen it a thousand times. The sponsored post that stops your scroll. The text ad is sitting pretty at…
Ethan Parker
March 23, 2026
What is Technical SEO? A Complete Guide
What is technical SEO? Ask ten marketers about technical SEO and you will collect ten different definitions. Server logs come…