SEM Training New York

The Call to Action Workshop will help you understand the roles of web analytics, web design, usability, social media, information architecture and search engine optimization in the context of conversion rate marketing.

Bring your laptop - you'll want to work on your Website at the seminar

Students in this workshop will learn the key, fundamental, success driven points behind the following:

• Strategy:
Do you really know where your audience is hanging out and having conversations about things in your industry or about you and your products/services? If you don't you are basically just blindly throwing darts at a dartboard, praying to hit the bull's-eye. If you are just implementing social media marketing tactics like submitting articles to Digg, photos to Flickr, videos to YouTube or bookmarks to Delicious, you don't have a strategy at all and you are basically not doing a whole lot to help your bottom line of your marketing indicatives.

• Monitoring:
How do you know what is being said about you? What exactly does the conversations that are going on mean? Who are the influencers you need to deal with? All of this can be discovered through monitoring social media. From buzz tracking to sentiment analysis, monitoring social media is another key factor to finding success in your social media marketing plan.

• Measuring:
When it comes to social media marketing, there's a whole other realm of measurement that needs to go on that goes way beyond just "hits" to a website. Being able to understand what exactly your audience is doing in social media and combining that with setting attainable goals is another key building block to success in social media. Understanding how to tie back your social media goals to the information your website is collecting is also just as important to your social media marketing plan.
In this four hour session, attendees will learn how to research, plan, monitor and measure their way to successful plans in social media marketing. Understanding that social media moves well beyond just keywords, attaining links and search engine rankings and being able to sell a strategy to C-Level management is crucial to any company wanting to implement a social media strategy - this session is designed to address just those topics.

• Enterprise-level companies who want to streamline their in-house SEO and take it to the next level
• Any SEO that is experiencing pushback and challenges from other departments
• Anyone who needs actionable advice for how big brands succeed at in-house SEO

As you are guided through real life scenarios and candid examples of what works and what doesn't, you'll identify a very clear and tailored list of actions to take your in-house SEO program to the next level.

You get advice from an in-house advocate that has run SEO programs for large enterprise level organizations, combined with solutions to the challenges that only come from years of experience doing in-house SEO.

You will walk away understanding how to better integrate SEO into the development life cycle, how to get people helping you execute SEO, how to overcome internal politics and barrier, and how to scale SEO in a way that is sustainable.

• Tangible SEO and organizational tactics that enterprise-level companies use to create sustainable and scalable in-house SEO programs
• How and where to get the right support, buy-in and champions who can actually help move your program forward
• The in-house SEO Program Life Cycle, where you are today, and the steps you need to take to get your SEO program to the next level
• Where SEO needs to be involved in the development life cycle, and how to make the right process changes
• 80/20 Rule of in-house SEO to understand what your workday should look like
• 90/10 Theorem and how you can use it to get IT to understand why SEO needs to be involved in every project.
• What needs to go in your internal Public Relations campaign to get SEO top of mind and high on the priority list
• How to utilize existing non-SEO staff to help you execute SEO tactics so that you can focus more time on executing the strategy and less time doing things like page title tags, header tags and ALT text.
• When to bring in a consultant, and when you don't need one.

• Checklists of what successful in-house SEOs do on a daily, weekly, monthly, quarterly and annual basis
• Sample SEO Public Relations campaign to sell SEO internally
• Specific tactics for scaling SEO across large sites and multiple divisions utilizing page templates, your CMS, QA Testing team and more.
• A clear list of next steps that you will take to get your SEO program moving forward, faster.