The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 August 7-10, 2006 • San Jose McEnery Convention Center • San Jose, CA

Event Hours:
Registration Hours
Aug 7: 7:30am - 5:30pm
(Conf. Only)
Aug 8: 8:00am - 6:00pm
(Conf. & Expo)
Aug 9: 8:00am - 6:00pm
(Conf. & Expo)
Aug 10: 8:00am – 12:30pm
(Conf. & Expo)
Conference Hours
Aug 7: 9:00am - 5:30pm
Aug 8: 9:00am - 5:00pm
Aug 9: 10:00am - 6:00pm
Aug 10: 9:00am – 1:45pm
Exhibit Hall Hours:
Aug 8: 10:15am - 6:00pm
Aug 9: 9:00am - 3:15pm
Premier Plus Sponsors:
Ask.com
Google
iProspect Search Engine Marketing
Yahoo!
SES Car Sponsor:
WeRLive
Premier Business Sponsor:
Verizon Superpages
Premier Sponsors:
Bruce Clay, Inc.
GenieKnows.com
InfoSearch Media
LookSmart
Marchex
MSN
Wi-Fi Lounge Sponsor:
Info.com
Official News Distribution Service:
Business Wire
VPO
The Official SES Internet Radio Station:
WebmasterRadio.FM
Hosted By:
Search Engine Watch
ClickZ
CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations
Monday, August 7, 2006
8:00am - 9:00am Morning Coffee
Time Fundamentals Track Stats & Research Track Social Search Track Advanced Advertising Track ClickZ Track
9:00am - 10:15am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Searcher Behavior Research Update
4 STAR RATED!
FRESH CONTENT!


FOCUS: Both
SKILL: Advanced
Social Search Overview
NEW!

FOCUS: Organic
SKILL: Advanced
Compare & Contrast: Ad Program Strategies
NEW!

FOCUS: Ads
SKILL: Advanced
Online Video Advertising
10:15am - 10:45am Morning Break
10:45am - 12:00pm Search Term Research & Targeting

FOCUS: Both
SKILL: Basic
The Search Landscape
4 STAR RATED!
FRESH CONTENT!


FOCUS: Both
SKILL: Advanced
Social Search: Up Close With Yahoo
NEW!

FOCUS: Organic
SKILL: Advanced
Does Demographic Targeting Matter?
NEW!

FOCUS: Ads
SKILL: Advanced
Leveraging Social Media
12:00pm - 1:30pm Networking Lunch in the Exhibit Hall \ Lunch With The Google Sitemaps Team
1:30pm - 3:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Searchonomics: Serious & Fun Stats
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Both
SKILL: Any
Social Search: Up Close With Google
NEW!

FOCUS: Organic
SKILL: Advanced
Branding & Search
NEW FOR SAN JOSE!

FOCUS: Ads
SKILL: Advanced
Communicating With Customers
3:00pm - 3:30pm Afternoon Break
3:30pm - 5:00pm Search Advertising 101
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
The Search Laboratories
NEW!

FOCUS: Both
SKILL: Any
SEM Via Communities, Wikipedia & Tagging
NEW FOR SAN JOSE!

FOCUS: Organic
SKILL: Any
Domaining & Address Bar-Driven Traffic
NEW!

FOCUS: Ads
SKILL: Advanced
Multichannel Metrics
 
Tuesday, August 8, 2006
8:00am - 9:00am Morning Coffee
Time Fundamentals Track Advertising Track Issues Track Public Relations Track Advanced Organic Track
9:00am - 10:15am Fun With Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Creating Compelling Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Auditing Paid Listings & Click Fraud Issues

FOCUS: Ads
SKILL: Advanced
Reputation Monitoring & Management
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Both
SKILL: Any
Can You Please Them All?
NEW!

FOCUS: Organic
SKILL: Advanced
10:15am - 11:15am Morning Break in the Exhibit Hall
11:15am - 12:30pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Landing Page Testing & Tuning
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Search Arbitrage Issues
NEW!

FOCUS: Ads
SKILL: Advanced
Blog & Feed Search SEO
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Organic
SKILL: Any
Duplicate Content & Multiple Site Issue
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Organic
SKILL: Advanced
11:45am - 1:15pm Networking Lunch in the Exhibit Hall
12:00pm - 1:00pm Lunchtime Discussion: Yahoo's New Ad Platform
1:15pm - 2:45pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Ad Buyers Forum
4 STAR RATED!
FRESH CONTENT!


FOCUS: Ads
SKILL: Advanced
Search & Regulated Industries
NEW!

FOCUS: Both
SKILL: Advanced
News Search SEO
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Organic
SKILL: Any
The Bot Obedience Course
NEW!

FOCUS: Organic
SKILL: Advanced
2:45pm - 3:30pm Afternoon Break in the Exhibit Hall
3:30pm - 5:00pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Meet The Search Ad Networks
FRESH CONTENT!

FOCUS: Ads
SKILL: Advanced
Search Engines: Friend Or Foe?
NEW!

FOCUS: Both
SKILL: Any
Meet The Blog & Feed Search Engines

FOCUS: Organic
SKILL: Any
Search Algorithm Research
FRESH CONTENT!

FOCUS: Organic
SKILL: Advanced
5:00pm - 6:00pm Networking Reception in the Exhibit Hall
 
Wednesday, August 9, 2006
9:00am - 10:00am Morning Coffee in the Exhibit Hall
10:00am - 10:45am A Conversation With Google CEO Eric Schmidt
10:45am - 11:00am Session Interval
Time Linking Track Retailer Track Small Is Beautiful Track In House Track Variety Pack Track
11:00am - 12:15pm Linking Strategies
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Shopping Search Tactics

FOCUS: Both
SKILL: Any
Big Ideas For Small Sites & Small Budgets
NEW!

FOCUS: Both
SKILL: Any
Big Site/ Big Brand SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
Speaking Unofficially: Search Engine Bloggers
NEW!

FOCUS: Both
SKILL: Any
12:15pm - 1:30pm Networking Lunch in the Exhibit Hall
1:30pm - 2:45pm Buying & Selling Links
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Retailer SEM Tactics
NEW FOR SAN JOSE!

FOCUS: Both
SKILL: Any
SEM For Non-Profits & Charities
NEW!

FOCUS: Both
SKILL: Any
I'm My Worst Competition!
NEW!

FOCUS: Ads
SKILL: Any
When Search Engines Do Search Marketing
NEW!

FOCUS: Both
SKILL: Any
2:45pm - 3:15pm Afternoon Break in the Exhibit Hall
3:15pm - 4:30pm Link Baiting & Viral Search Success
NEW!

FOCUS: Organic
SKILL: Advanced
Retailer Forum
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Both
SKILL: Any
Pricing & Contracts For The Small SEM Shop
NEW!

FOCUS: Both
SKILL: Any
In House Forum
4 STAR RATED!
FRESH CONTENT!


FOCUS: Both
SKILL: Any
Usability & SEO: Two Wins For The Price Of One
NEW!

FOCUS: Organic
SKILL: Any
4:30pm - 4:45pm Session Interval
4:45pm - 6:00pm NO SESSION Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
NO SESSION The Vice Presidents Of Search Marketing
NEW!

FOCUS: Both
SKILL: Any
Pimp My Site!
4 STAR RATED!
FRESH CONTENT!


FOCUS: Organic
SKILL: Any
 
Thursday, August 10, 2006
8:00am - 9:00am Morning Coffee
Time Organic Track Measuring Track Local & B2B Track Variety Pack Track Clinics Track
9:00am - 10:15am Meet The Crawlers
4 STAR RATED!
FRESH CONTENT!


FOCUS: Organic
SKILL: Any
Web Analytics & Measuring Success
FRESH CONTENT!

FOCUS: Both
SKILL: Any
Local Search Marketing Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search APIs
NEW!

FOCUS: Ads
SKILL: Advanced
Site Clinic
4 STAR RATED!
FRESH CONTENT!


FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Break
10:45am - 12:00pm Search Engine Q&A On Links
4 STAR RATED!
FRESH CONTENT!


FOCUS: Organic
SKILL: Any
Vendor Chat On Measuring Success
NEW!

FOCUS: Both
SKILL: Any
B2B Tactics

FOCUS: Both
SKILL: Any
Retaining Traffic After Moving Or Redesign
NEW!

FOCUS: Organic
SKILL: Advanced
Ad Copy & Landing Page Clinic
4 STAR RATED!
FRESH CONTENT!


FOCUS: Ads
SKILL: Any
12:00pm - 12:30pm Snack Break
12:30pm - 1:45pm Organic Listings Forum
4 STAR RATED!
FRESH CONTENT!


FOCUS: Organic
SKILL: Advanced
Search & Phone Calls
4 STAR RATED!
NEW FOR SAN JOSE!


FOCUS: Both
SKILL: Any
B2B Case Studies
NEW!

FOCUS: Both
SKILL: Any
Balancing Organic & Paid Listings
NEW!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!
FRESH CONTENT!


FOCUS: Organic
SKILL: Any
 


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or ones featuring substantially new content or changes from previous shows.

FRESH CONTENT! are sessions held at previous SES events but ones where the content constantly changes, covering new and different aspects of the session topic. If you've been to one of these sessions before, a second time won't be the same thing!

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-295-0049.



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