The Premier Event for Search Engine Marketing & Optimization
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 August 7-10, 2006 • San Jose McEnery Convention Center • San Jose, CA

Event Hours:
Registration Hours
Aug 7: 7:30am - 5:30pm
(Conf. Only)
Aug 8: 8:00am - 6:00pm
(Conf. & Expo)
Aug 9: 8:00am - 6:00pm
(Conf. & Expo)
Aug 10: 8:00am – 12:30pm
(Conf. & Expo)
Conference Hours
Aug 7: 9:00am - 5:30pm
Aug 8: 9:00am - 5:00pm
Aug 9: 10:00am - 6:00pm
Aug 10: 9:00am – 1:45pm
Exhibit Hall Hours:
Aug 8: 10:15am - 6:00pm
Aug 9: 9:00am - 3:15pm
Premier Plus Sponsors:
Ask.com
Google
iProspect Search Engine Marketing
Yahoo!
SES Car Sponsor:
WeRLive
Premier Business Sponsor:
Verizon Superpages
Premier Sponsors:
Bruce Clay, Inc.
GenieKnows.com
InfoSearch Media
LookSmart
Marchex
MSN
Wi-Fi Lounge Sponsor:
Info.com
Official News Distribution Service:
Business Wire
VPO
The Official SES Internet Radio Station:
WebmasterRadio.FM
Hosted By:
Search Engine Watch
ClickZ
Agenda* - Thursday, August 10, 2006
Day 4 - Conference

9:00am - 10:15am Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Meet The Crawlers
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.
Moderator
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com
Speakers:
Kaushal Kurapati, Director of Search Relevance and Quality, Ask.com
Ramez Naam, Group Program Manager, MSN Search
Shiva Shivakumar, Distinguished Entrepreneur, Google, Inc.
Dr. Rajat Mukherjee, Senior Director of Product Management, Yahoo! Search Technology, Yahoo! Inc.

Measuring Track
Web Analytics & Measuring Success Overview
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Alex Bennert, Director of Client Services, Beyond Ink
Speakers:
Laura Thieme, President and Founder, Bizresearch
Matt Williams, Managing Partner, Prominent Placement

Local & B2B Track
Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods.
Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Patricia Hursh, President, SmartSearch Marketing
Justin Sanger, President, LocalLaunch!
Stacy Williams, Managing Partner, Prominent Placement, Inc.

Variety Pack Track
Search APIs
Major search engines offer application programming interfaces that let you tap into search results, ad listings, ad management systems and other things. This session looks at APIs that are available and how you might use them.
Moderator
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
Sean Crotty, Manager of Affiliate Developers, Ebay.com
Jeremy Zawodny, Technical Yahoo!, Yahoo! Inc.
Perry Stoll, MSN Search
Mark Lucovsky, Technical Director, Google Inc.
Rohit Dhawan, Product Manager, Google Inc.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at twice on Day 4. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Panelists:
Matthew Bailey, President, Site Logic Marketing
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

10:15am - 10:45am Morning Break
10:45am - 12:00pm Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Search Engine Q&A On Links
Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented sessions earlier in the conference.
Moderator
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com
Speakers:
Kaushal Kurapati, Director of Search Relevance and Quality, Ask.com
Dr. Rajat Mukherjee, Senior Director of Product Management, Yahoo! Search Technology, Yahoo! Inc.
Adam Lasnik, Search Evangelist, Google
Ramez Naam, Group Program Manager, MSN Search

Measuring Track
Vendor Chat On Measuring Success
Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general.
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Akin Arikan, Sr. Product Manager, Unica Corporation - Web Analytics Group
Brett Crosby, Product Marketing Manager, Google Analytics, Google, Inc
John Marshall, CEO, ClickTracks.com
Chris Knoch, Principal Consultant, Omniture, Inc.
Warren Raish, Senior Vice President, Worldwide Professional Services, WebSideStory
Barry Parshall, Director of Product Management, WebTrends

Local & B2B Track
B2B Tactics
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.
Moderator:
Anne Kennedy, Managing Partner, Beyond Ink
Speakers:
Christopher Grady, President, Merak Communications, Inc.
Paul Slack, CEO, WebDex
Karen Breen Vogel, CEO, ClearGauge

Variety Pack Track
Retaining Traffic After Moving Or Redesign
Your site ranks well with search engines and gains plenty of traffic that converts. Don't touch anything! That's the conventional wisdom, yet sites obviously must redesign from time-to-time. This session examines strategies to come through a redesign or a domain change and successfully retain or perhaps even increase your search related traffic.
Moderator:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Speakers:
Paul Bruemmer, Director of Search Marketing, Red Door
Scott Orth, Executive Director, Selytics, Inc.
Navneet Virk, Search Engine Strategist, Roundarch
Q&A Speaker:
David Wallace, founder and CEO, SearchRank

Clinics Track
Ad Copy & Landing Page Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Speakers:
Joe Agliozzo, CEO and Co-Founder, BetterPPC
Brad Geddes, Director of SEM, LocalLaunch.com
Tony Wright, Vice President, Client Services, Kinetic Results

12:00pm - 12:30pm Snack Break
12:30pm - 1:45pm Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.
Moderator:
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Mike Grehan, CEO, Smart Interactive
David Naylor, SEO, Bronco

Measuring Track
Search & Phone Calls
Pay-per-call keeps getting attention, while others are becoming more savvy of linking ordinary search ads through telephone calls. This session looks at how to tie calls back to search. If you're not tracking these leads though call center queries or custom 800 numbers, you might not be measuring conversion properly!
Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Matt McMahon, VP, Marketing Services, Fathom Online
Q&A speakers:
Marc Barach, Chief Marketing Officer, Ingenio
Ted Carpenter, VP ClickPath Division, Who's Calling
Christer Ljungdahl, Director, Web and Direct Marketing, National Instruments
Brian Waldman, Vice President of Marketing & Strategy, Merchant Warehouse
Steve Keller, Director of Marketing and E-commerce, Assurant Health

Local & B2B Track
B2B Case Studies
Come hear real life examples of how business-to-business companies are tapping into the B2B audience via search.
Moderator:
Anne Kennedy, Managing Partner, Beyond Ink
Speakers:
Rick Brown, President, NetTrack
David Szetela, CEO, Clix Marketing
Jon Lisbin, Chief Strategist, Point It!, Inc.

Variety Pack Track
Balancing Organic & Paid Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results! Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Moderator:
Alex Bennert, Director of Client Services, Beyond Ink Speakers:
Craig Hordlow, Chief Search Strategist, Red Bricks Media, LLC
Abu Noaman, CEO, Elliance
Peter Hershberg, Managing Partner, Reprise Media

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at twice on Day 4. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Panelists:
Jake Baillie, President, TrueLocal
Christine Churchill, President, KeyRelevance



Click to view Day 1 Agenda
Click to view Day 2 Agenda
Click to view Day 3 Agenda
Conference at a Glance

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*This agenda subject to change






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