The Premier Event for Search Engine Marketing & Optimization
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 August 2-5, 2004 • San Jose McEnery Convention Center • San Jose, CA

			
Event Hours:
Conference Hours
August 2 - 9am - 5:15pm
August 3 - 9am - 7:30pm
August 4 - 9am - 5:15pm
August 5 - 9am - 3:45pm
Expo Hall Hours
August 3 - 10am - 6:30pm
August 4 - 10am - 4pm
Registration Hours:
August 2 - 7:30am - 5pm
August 3 - 8am - 6:30pm
August 4 - 8am - 5pm
August 5 - 8am - 3pm

Premier Plus Sponsors:
Google logo

Premier Sponsors:
Ask Jeeves
Bruce Clay Inc logo
iProspect Search Engine Marketing
Lycos logo
Marketleap logo
Oneupweb logo
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ
Media Sponsor:
DMNews

Agenda - Thursday, August 5, 2004
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:15am Attendees may choose to attend one of the five sessions offered during this time.

Search Memories
Come back in time as we let a panel of those involved with the popular search engines you knew, loved and lost reflect on what they might have done differently -- and what they think of the current moves in search.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Doug Cutting, Primary Developer, Nutch (formerly Senior Architect, Excite)
Steve Kirsch, founder, Propel Software (formerly founder, Infoseek)
Louis Monier, head of R&D, eBay (formerly chief technical officer, AltaVista)

Measuring Offline Sales & Conversion
Can you tell if your search engine marketing campaign is driving offline sales of products or services? There are ways to measure! Learn how at this session and why not knowing means you may not be judging your campaigns correctly.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Glenn Alsup, President, Viewmark
Patricia Hursh, President, SmartSearch Marketing
Steve Schepke, VP of Marketing Services, Meandaur

Getting Local Part 1: Search Engines
Major search engines are rolling out new ways to target the local audience in the United States -- those seeking products and services linked to a particular geography, such as "chicago dentists" or "new york restaurants." This session looks at new developments in local targeting as well as existing techniques you can employ to reach out geographically.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Cheryle Pingel, Chairman & Co-Founder, Range Online Media
Sukhinder Singh, General Manager, Local, Google
Geoff Stevens, GM, Local, Overture
Stacy Williams, President, Prominent Placement, Inc.

Doing SEM In House
Performing search engine marketing work in house? This session explores issues unique to you, such as winning cooperation between your organization's marketing and technical departments. In addition to panel presentations, there will be time for Q&A and audience participation in sharing knowledge.
Moderator:
Niki Scevak, Analyst, JupiterResearch
Speakers:
Bill Hunt, Search Effectiveness Team Lead, ibm.com, Sales & Distribution
Marshall D. Simmonds, Director of Search, Primedia
Frank Watson, Head Search Marketing, FXCM

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs at the end of Day 3 and several times on Day 4.
Moderator:
Scottie Claiborne, Owner, Right Click Web Consulting
Speakers:
Anthony Muller, Director of Search, Range Online Media
Jill Whalen, Owner, HighRankings.com

10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Attendees may choose to attend one of the five sessions offered during this time.

Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Jen Fitzpatrick, Director, Engineering, Google
Tim Mayer, Director of Product Management, Yahoo! Search Platform & Technology
Ken Moss, General Manager, MSN Search
Michael Palka, Director of Product Management, Ask Jeeves

Measuring Success Case Studies
Come hear real life examples of how companies are measuring their success with search engine marketing. Each case study involves an up-close look at a particular measuring tool that's been employed. The session aims to educate you generally about the capabilities that web analytics and other measuring tools often provide. Ideally suited for those who attended the "Measuring Success" session on Day 3. Last part of session offers Q&A with case study presenters and measuring tool vendors.
Moderator:
Niki Scevak, Analyst, JupiterResearch
Case Study Speakers:
Debbie A. Everson, CEO & President, SearchMar, Inc. (uses Websidestory)
John Marshall, CEO, ClickTracks.com
Lee Mills, Founder, BeyondClicks (uses Urchin)
John Tawadros, VP of Client Services and Technology, iProspect (uses WebTrends)
Q&A Panelist:
Brett Crosby, VP Business Development and Marketing, Urchin Software Corporation
Brent Hieggelke, Vice President of Marketing, WebTrends
Jay McCarthy, VP Business Development, Websidestory.com

Getting Local Part 2: Online Yellow Pages
The various yellow pages have been the king of local search in the offline world. Discover what they are doing to reach out to consumers in the online world and how your campaigns should take them into account.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Brendan Benzing, Executive Director, AOL
Eric Chandler, VP, eCommerce, Verizon SuperPages
Paul Levine, GM Local, Yahoo! Yellow Pages
Brian McManus, EVP Search & Directory, InfoSpace

Outsourcing SEM
Looking to outsource your search engine marketing needs? This session examines the types of services that search engine marketing firms offer, pricing models, ways to locate firms and tips on making an informed decision on selecting an agency.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Les Kruger, Manager of Online Marketing, AT&T Wireless
Dan Perry, Search Engine Specialist, Career Education Corporation
Kevin M. Ryan, Director, Market Development and Worldwide Agency Relations
Niki Scevak, Analyst, Jupiter Research

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs at the end of Day 3 and several times on Day 4.
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Lance Loveday, President, Closed Loop Marketing
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap

12:00pm - 1:00pm Networking Lunch
1:00pm - 2:15pm Attendees may choose to attend one of the five sessions offered during this time.

Advanced Design Issues: CSS, Javascript & Frames
What impact does CSS, JavaScript and frames use have on search engine traffic. This session looks at these three areas in depth, providing tips, advice and workarounds.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Matthew Bailey, Web Marketing Director, The Karcher Group
Dan Stone, Principal, Netstrom Virtual Tours & Web Strategies
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Advanced Search Term Research Issues
The ability to perform search term research is relatively limited. Projecting traffic for a term is more guesswork that accurate prediction. Researching seasonally-related terms before a particular season hits is difficult. Monitoring up-and-coming terms in a particular industry is hard. This session examines issues like these and others, plus seeks solutions.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Andy Beal, VP Search Marketing, WebSourced's KeywordRanking.com
James Lamberti, Vice President, Search Solutions, comScore Networks
Bill Tancer, VP Research, Hitwise
Dan Thies, President, SEO Research Labs

Public Relations Via Search Engines
Many people rely on news search engines for information. Understanding how these operate is as vital to a PR campaign as understanding how to contact "real-world" reporters. In addition, how can you influence paid and unpaid listings to ensure the right message about your company is getting out, especially if others are employing them to hurt your image?
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and co-founder, SEO-PR
Rob Key, President & CEO, Converseon

Search Engines & Affiliates
Affiliates can be a love 'em or hate 'em situation for search engine marketers. Affiliates can send plenty of traffic to your web site, but they can also drive up the cost to purchase terms if you decide to maintain your own direct sales channel. This session aims to help you strike a working relationship with your affiliates -- and the search engines themselves -- that everyone can live with.
Moderator:
Gary Stein, Senior Analyst, JupiterResearch
Speakers:
Jamie Crouthamel, President & CEO, Performics
Todd Friesen, Owner/Founder, Oilman Promotions
Lisa Riolo, VP of Client Development, Commission Junction
Vaughan Smith, Senior Director Internet Marketing, eBay Inc.

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs at the end of Day 3 and several times on Day 4.
Moderator:
Christine Churchill, President, KeyRelevance
Speakers:
Jake Baillie, VP Search Engine Marketing, Priva
John Lustina, Chairman, Co-Founder, Intrapromote

2:15pm - 2:30pm Break
2:30pm - 3:45pm Attendees may choose to attend one of the four sessions offered during this time.

Cleaning Up Spam & Other Messes
You've just inherited the job of marketing an existing web site on search engines. Got your cleaning supplies handy? You might discover work by others has gotten the site banned on some search engines. More likely, you may be involved with a site that's just been naturally unfriendly to search engines. This session examines issues and offers advice on dealing with problems.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Matthew Bailey, Web Marketing Director, The Karcher Group
Anne Kennedy, Managing Partner, Beyond Ink
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Trusted Feed Case Studies
Learn how paid inclusion trusted feeds allow you to send a data stream to search engines and hear advice from those who've used various programs to gain traffic.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Dennis Buchheim, GM, Paid Inclusion, Yahoo!, Inc.
Anthony Muller, Director of Search, Range Online Media
Jeremy Sanchez, VP of Marketing, Position Technologies
Yarden Tadmor, Vice President, Business Development, Quigo
Seth Wilde, eMarketing Strategist, Viewmark

Web Feeds, Blogs & Search
This session explores how search engines are dealing with blog and web feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Mark Fletcher, CEO, Bloglines
Scott Rafer, President and CEO, Feedster
Amanda Watlington, Ph.D., APR
Jeremy Zawodny, Yahoo!

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs at the end of Day 3 and Day 4. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Panelists:
Jennifer Laycock, Web Search Guide, About.com & Internet Marketing Specialist, Market Fundamentals
Todd Friesen, Owner/Founder, Oilman Promotions



Click to view Special Events

Click to view Day 1 Agenda
Click to view Day 2 Agenda
Click to view Day 3 Agenda

*This agenda subject to change






For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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