The Premier Event for Search Engine Marketing & Optimization
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 August 18-21, 2003 • DoubleTree Hotel • San Jose, CA

			
Event Hours:
Pre-Conference
August 18 - 9:00am - 5:30pm
Conference Days
August 19 - 9:00am - 7:30pm
August 20 - 9:00am - 5:30pm
August 21 - 9:00am - 4:15pm
Expo Hall Hours
August 19 - 10:00am - 7:00pm
August 20 - 10:00am - 4:00pm

Premier Plus Sponsors:

Premier Sponsors:
ahha logo
askjeeves Logo
Kanoodle Logo
Looksmart Logo
Lycos Logo
Analyst Sponsor:
Association Sponsor:
eMarketing Association International Internet Marketing Association
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Agenda* - Wednesday, August 20, 2003
8:00am - 9:00am Registration
9:00am - 9:30am Conversation With Google's Sergey Brin
In this session, Search Engine Watch editor Danny Sullivan talks with Sergey Brin, cofounder of Google and president, technology, about a wide-range of topics.
Speakers:
Sergey Brin, Cofounder, Google
Danny Sullivan, Editor, SearchEngineWatch.com
9:30am - 9:45am Session Interval
9:45am - 11:00am Attendees may choose to attend one of the three sessions offered during this time.

Dealing With Directories
Getting good listings with human-powered search engines -- "directories" -- requires skills and techniques completely different than when dealing with crawler-based services. Learn the proper way to format your submission to directories for success! The session touches on issues such as obtaining multiple listings and how directories feel about listing subdomains, subdirectories and "minisites." Representatives from the major human-powered search engines will also discuss their services and take questions from attendees.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Stephanie Blair, Lead Surfer, Yahoo!
Elisabeth Osmeloski, Senior Account Manager, Beyond Ink
Jill Whalen, Owner, HighRankings.com
Lennox Wisely, Manager of Marketing and Community, LookSmart/Zeal.com

Balancing Organic & Paid Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results! Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Greg Jarboe, President and co-founder, SEO-PR
Andrew Wetzler, President, MoreVisibility.com
David Williams, Chief Strategist and Co-Founder, 360i
Stacy Williams, President, Prominent Placement, Inc.

Shopping Search & Merchant Sites
Learn how special shopping search engines are created and how content from your ecommerce or merchant site may be included in them.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Iggy Fanlo, Chief Revenue Officer Dealtime/Epinions
Ken Norton, director of product management, Yahoo Shopping
Rafael Ortiz, VP Marketing & Business Development, NexTag
Laura Thieme, President & Founder, Bizresearch

11:00am - 11:30am Morning Coffee Break
11:30am - 12:45pm Attendees may choose to attend one of the three sessions offered during this time.

Optimizing Flash & Non-HTML Content
Crawler-based search engines are primarily designed to index HTML text. Because of this, content built with Macromedia Flash may be difficult or impossible for crawlers to read. Multimedia and other non-HTML files pose other indexing challenges. Discover how crawlers interact with non-HTML content, along with workarounds and optimization tips.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Gregory Markel, Founder/President, Infuse Creative
Tim Mayer, Vice President, Web Search Products, Overture
Eric Rehm, CTO, Singingfish
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Dayparts & Other Paid Listings Evolutions
Should you target your paid listings by time of day? If so, should this be a service that paid listings providers offer? And what other non-traditional offerings might you want or expect to see offered with paid listings. This session explores the topic.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Chris Churchill, President, Fathom Online
Salar Kamangar, Director of Product Management, Google
Kevin Lee, CEO, Did It
Cheryle Pingel, Founder and President, Range Online Media

Up Close With The Google API
Google is unique among the major search engines in offering an application programming interface that allows developers to integrate Google's results in various ways into web and software-based applications. Learn how the Google API is being used by others and how you might use it yourself, in this session.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Rael Dornfest, Maven and Editor, O'Reilly & Associates
Nelson Minar, Software Engineer, Google

12:45pm - 2:00pm Networking Lunch
2:00pm - 3:30pm Attendees may choose to attend one of the three sessions offered during this time.

Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Paul Gardi, SVP of Search, Ask Jeeves
Steve Gemignani, Vice President of Search, Looksmart/Wisenut
Jonathan Glick, Director of Internet Search Services, AltaVista
Radhika Malpani, Software Engineer, Google
Vish Makhijani, VP and GM of Web Search,Inktomi, a Yahoo! company
Tim Mayer, Vice President, Web Search Products, Overture

Alternative PPC Search Engines
Sure, you know about cost-per-click advertising on the major networks operated by Overture and Google. But what about paid listing programs beyond these? A recap of other PPC search engines you may wish to consider and an opportunity to question representatives from some of these services.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Dan Ballister, Vice President of Sales, FindWhat.com
Jay Bean, COO, ah-ha.com
James Beriker, Search123
Peter Hershberg, Managing Partner, Reprise Media
Kevin Ryan, Director, Market Development, Wahlstrom Interactive
Adam Soroca, Group Product Manager, Terra Lycos

Campaign Case Studies
Come hear real life examples of how companies have marketed themselves via search engines. Presentations cover both improving traffic from free organic editorial listings and through paid listing campaigns. Learn what worked for them and make it work for you!
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Chris Churchill, President, Fathom Online
Allan Dick, Owner, Vintage Tub & Bath
Tonie Hansen, Director of Marketing, Mailblocks
Glenn McLaren, E-Commerce Manager, Friedrich Air Conditioning

3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:30pm Attendees may choose to attend one of the three sessions offered during this time.

Paid Inclusion & Trusted Feeds
Why pay to be included in a search engine's listings without a guarantee of ranking well for particular terms? Done right, the more representation a site has in a search engine, the more likely it is to naturally rank well for a variety of targeted terms. That can mean highly-qualified traffic at a price less than obtained through paid placement programs. Come get an overview of paid inclusion, learn how trusted feeds allow you to send a data stream to search engines, hear advice from those who've used various programs offered and pose questions to paid inclusion vendors during Q&A.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Dennis Buchheim, Director of Inktomi Search Marketing Solutions, Yahoo!
Gour Lentell, Search Director, Decide Interactive
Michael Palka, Director of Search, Ask Jeeves
Saleel Sathe, Senior Product Manager, Paid Inclusion, Overture (AltaVista/AllTheWeb)
Dakota Sullivan, Vice President, Marketing, Looksmart
David Turner, Director of European Operations, Position Tech

Contextual Ads
Paid listings are commonly believed to be seen only by those who perform keywords searches on search engines. However, contextual placement has placed these ads in front of people not based on a search they performed by rather the context of pages they are viewing. Learn about recent developments in how search-targeted paid listings are also being contextually targeted.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Brad Byrd, Director of Business Development, NewGate
Lance Podell, General Manager, Sprinks
Joshua Stylman, Managing Partner, Reprise Media
Cory Treffiletti, Media Director, Carat Interactive
Paul Volen, Vice President, Partner Development & Strategy , Overture
Susan Wojcicki, Director, Product Managment, google

Budget & Overlooked SEM
Have little or no money for search engine marketing efforts? Fearful that you'll never get found now that those with large advertising budgets can spend their way to the top? This session provides strategies and advice for small businesses, non-profit organizations and others looking to be found in search engines without breaking the bank. It also examines search engine marketing efforts you may have been neglecting.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Adam Jewell, Search Engine/Data Analyst, NetPlus Marketing Inc.
Anne Kennedy, Managing Partner, Beyond Ink
Jessie Chase - Stricchiola, Founder, Alchemist Media Inc.
Brett Tabke, Editor, WebmasterWorld.com

6:00pm - 7:00pm SEMPO Meeting
The Search Engine Marketing Professional Organization (SEMPO) is a new group for companies and consultants in the SEO/SEM space. It aims to promote the value of search engine marketing to clients, agencies and marketing managers and provide support to those offering SEM services. Find out all the benefits of becoming a member or a sponsor of SEMPO and hear more from key industry leaders about the aims of the organization.
Speaker:
Barbara C. Coll, CEO, WebMama.com Inc


Click here for Special Events

Click to view Day 4 Agenda

*This agenda subject to change


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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