Lisa Buyer is the founder of three media companies and CEO of The Buyer Group, an interactive PR, social media, and branding agency in South Florida. Clients include public and private companies in the technology, real estate, and health/beauty industries. Buyer is the editor of several blogs and teaches online courses on applying social media to business networks. She regularly speaks at national conferences, including Search Engine Strategies and PubCon, on online PR, social media, and search. She is a certified Google AdWords professional and a SEMPO and SFIMA member.