Kevin Lee, Didit CEO has been a Digital Media and Marketing industry pioneer since 1995. Kevin's expertise encompasses SEM/SEO, social & display media, built on a foundation of traditional media (from his days on Madison Avenue). A firm believer that a holistic marketing strategy succeeds, Kevin advocates for a unified digital strategy that encompasses SEO, Social, Content and other forms of digital media. Kevin's four books and hundreds of columns demonstrate strategic / tactical expertise, plus he regularly speaks at conferences. Kevin invented Didit's Maestro campaign management system & Didit MAPS hyper-geo-targeting technologies. Didit technology rocks, particularly when combined with Didit's great team. Kevin has guided Didit beyond pure technology to become a full service traditional / digital agency through several acquisitions and HR growth.
Kevin is active with the eMarketing Association as a chair of the Board of Advisors and contributed to SEMPO.org as a founding Board member for 7-years. Kevin earned his Yale MBA in 1992.