Kevin Lee has been an acknowledged search engine marketing expert since 1995. He translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. His column for ClickZ, “Paid Search Strategies,” is read by thousands. He is a founding board member of SEMPO and its first elected chairman, member of the DMA Search Engine Marketing Council, and member of the IAB Search Committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote him regularly. Lee lectures at leading industry conferences and at NYU, Columbia, Fordham, and Pace.