Best-selling author and pioneer of account planning in American advertising agencies, John has designed brand strategies for clients for almost twenty-five years, guiding campaigns to international strategic and creative acclaim. His new book, The Brand Bubble: The Looming Crisis in Brand Value and How To Avoid it was voted #3 Best Business Book for 2008 from Amazon's editors and 'Best Advertising and Marketing Book for 2008' from CEO Read. And the book is currently on Business Week's Best Seller List. A sought after presenter around the world, Gerzema previously oversaw the international network for Fallon and founded offices in Tokyo, Singapore, Hong Kong and Sao Paolo. He holds a master's degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.