Dana Todd serves as the senior vice president of marketing and business development at Performics, the performance marketing firm owned by Publicis Groupe. She is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. With over 17 years experience in digital marketing, Dana is known for leadership, vision and creative problem solving (and radical hair color!)
At Performics, Dana and her teams evangelize our relentless, revolutionist approach to search and performance marketing. Dana's hunger for the next big idea drives our strategy for marketplace participation and she skillfully highlights the levers we use to create efficiencies, consistent incremental revenue and ROI gains for our clients.
Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professionals Organization) and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She regularly speaks Search Engine Strategies, ad:tech, OMS, SMX, OMMA and frequently provides insight to the financial press, including The Wall Street Journal, Newsday and CNNMoney.