Conference Agenda: SES Toronto 2009 - June 8-10 - Search Engine Strategies - the Event for Search Engine Marketing & Optimization (SEM/SEO)

SES Toronto 2009 Agenda Overview - June 8-10

7:30am-6:30pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-9:15am	Conference Welcome & Orientation
9:15am-10:00am	Opening Keynote Tara Hunt Author, The Whuffie Factor, Co-founder and Chief Marketing Officer, Citizen Agency
10:00am-11:00am	Expo Hall Grand Opening Express Site Clinics: 12:00-4:30pm iExpress Site Clinics: Get your Web site reviewed by one of our SES experts. Clinics are free to attend. Click to find out more!
	Track: Nuts & Bolts	Track: Corporateville	Track: Geek Track
11:00am-12:15pm	SEO Then & Now: What's the Same? What's New?	Internationalizing Your Campaigns & Sites	Signals: What Relevancy Indicators Are Search Engineers Watching Today?
12:15pm-1:15pm	Networking Lunch
1:15pm-2:15pm	Orion Panel Is PageRank Broken? - The Future of Search
2:15pm-2:30pm	Session Interval
2:30pm-3:45pm	Universal & Blended Search: Comprehensive Visibility Challenges	Beyond Linkbait: Getting Authoritative Online Mentions	Optimizing for Video Search: Virgin Territory?
3:45pm-4:15pm	Afternoon Break in the Expo Hall
4:15pm-5:30pm	Copywriting: 45-Minute Boot Camp	Search Ads & Landing Page Clinic	The Ins & Outs of Twitter
5:30pm-6:30pm	Networking Cocktail Reception in the Expo Hall
7:00pm-11:00pm	Acquisio Presents: The Long Tail Party

June 9 - Tuesday, Conference Day 2

8:00am-4:00pm	Registration
9:00am-10:00am	Keynote Presentation Emanuel Rosen Author, The Anatomy of Buzz Revisited
10:00am-10:30am	Morning Coffee Break in the Expo Hall Express Site Clinics: 11:00-2:30pm iExpress Site Clinics: Get your Web site reviewed by one of our SES experts. Clinics are free to attend. Click to find out more!
	Track: Nuts & Bolts	Track: Corporateville	Track: Geek Track
10:30am-11:45am	Introduction to Paid Search	Analytics for Search: ROI, Engagement, Attribution & More	Follow the Carrot: Cool Mobile Apps
11:45am-12:45pm	Lunch in the Expo Hall
12:45pm-2:00pm	Campaign Performance Tracking: Basic Tips	Canada-Specific SEO + PPC Issues	Information Architecture, Site Performance Tuning & SEO
2:00pm-2:15pm	Afternoon Break in the Expo Hall
2:15pm-3:30pm	Tool Time: The Search Marketer's Free-to-Cheap Goodie Bag	Social Media: Do Big Companies Get It?	Paid Search Quality Scoring: 201, 301
3:30pm-4:00pm	Session Interval
4:00pm-5:15pm	Monetizing Your Audience: Live Site Clinic	How to Speak Geek: Working Collaboratively with Your IT Department to Get Things Done	Extreme Makeover: Live Site Clinic

June 10 - Wednesday, SEM Training (Additional registration fee applies)

7:00am-8:00am	Continental Breakfast
	Full-day Workshop	Half-day Workshops
8:00am-12:00pm	Search Marketing Boot Camp	Search Engine Optimization (SEO) Workshop
12:00pm-1:00pm	Lunch Break
1:00pm-5:00pm	Search Marketing Boot Camp	Google AdWords Tactics to Improve Your ROI

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Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager

Toronto

June 8-10, 2009

SES Toronto 2009 Agenda Overview - June 8-10