The Premier Event for Search Engine Marketing & Optimization
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 November 28 - 29, 2006 • Cnit Paris La Defense • Paris, France*



Who should attend?
  • Online marketers

  • SEM professionals

  • Media planners and buyers

  • Webmasters

  • Direct marketers

  • Interactive agency professionals

  • E-commerce managers

  • Web business owners

    Event Hours:
    Registration Hours
    28 Nov: 8:00am – 7:00pm
    29 Nov: 8:00am – 5:30pm

    Conference Hours
    28 Nov: 9:00am – 5:45pm
    29 Nov: 9:00am – 5:45pm

    Expo Hall Hours
    28 Nov: 10:00am – 7:00pm
    29 Nov: 10:00am – 3:00pm

    Premier Plus Sponsors:
    Microsoft Ad Center logo
    Associates Sponsors
    Web Analytics logo
    eec logo
    Media Sponsor:
    Business to Business Logo
    Marketing Direct Logo
    E-commerce & VAD Logo
    Relevant Traffic
    Hosted By:
    Search Engine Watch

    Some of the organizations that have sent delegates to previous SES events:

    Bose Corporation, Inc
    Hallmark Flowers
    Intel Corporation
    American Heart Association, Ntl Ctr
    The Coca-Cola Company
    Goldman Sachs
    Office Depot
    HarperCollins Publishers
    Nielsen Technical Services
    Simon Pearce Glass
    Social Law Library
    Super Warehouse
    The Children's Place
    The Vermont Country Store

    Agenda* - Tuesday, November 28, 2006
    Day 1 - Conference

    8:00am - 9:00am Registration
    9:00am - 9:45am Keynote Address
    Francois Bourdoncle,Cofounder, President and CEO, Exalead
    9:45am - 10:15am Morning Coffee Break
    9:45am - 11:45am Attendees may choose to attend one of the two sessions offered during this time.

    Fundamentals Track
    Introduction To Search Engine Marketing
    Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts?
    How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
    Olivier Andrieu, Consultant, Réseau Abondance
    Julien Raby, Consultant en marketing de recherche, Ressac Media
    Sébastien Doyen, Sales Manager, Extenseo Belgique
    Cédric Doucet, Directeur de projet éditorial, Dixxit
    David Degrelle, Membre du bureau, SEMPO, President-Fondateur de 1ère Position

    Advanced Track
    Search Marketing Europe: New Developments
    European search marketers face a dual challenge of optimizing web sites and creating paid search campaigns that work effectively both at home and abroad. This session features European search marketing experts offering the latest news and developments that can give search marketers a competitive edge.
    Gilles Dandel, Consultant, WSI
    Johann Godey, Responsable des operations, Web Certain Europe Ltd.
    Marie-Estelle Carrasco, Research Manager, Microsoft Digital Advertising Solutions
    Chris Zaharias, SVP Strategic Initiatives, Efficient Frontier
    Xavier Penat, Sales Director, NetBooster

    11:45am - 1:00pm
    Networking Lunch
    1:00am - 2:15pm

    Attendees may choose to attend one of the two sessions offered during this time.

    Fundamentals Track
    Search Engine Friendly Design

    How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session later on Day 1.
    Olivier Andrieu, Consultant, Réseau Abondance
    Sébastien Billard, Consultant referencement, Sumhit
    Jean-Dominique Brivet, Fondateur, Equaero
    Frédéric de Francqueville, Fondateur de Rezoactif et consultant Takezo

    Advanced Track
    Compare & Contrast: Ad Program Strategies
    The major search ad networks all operate differently, sometimes radically so. This session looks at some of the key differences between them and how to make these as painless as possible or even work to your advantage.
    Raphaël Richard, CEO, CVFM
    Taline Ekmekjian, Search Marketing Operation Leader, MSN / Microsoft adCenter
    Emilie Rouganne, Directrice des ventes, Takezo Andres Menajovsky, MediaContacts

    2:15pm – 2:45pm Afternoon Break
    2:45pm - 4:00pm Attendees may choose to attend one of the two sessions offered during this time.

    Fundamentals Track
    Search Advertising 101
    Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
    Rémi Pécheral, CEO, bonWeb
    Bertrand Jonquois, Directeur Executif, Yahoo! Search Marketing
    Stéphane Fournis, Directeur marketing, MIVA Média France
    Fabrice Megange, Country Manager France, CH (french part) Mirago Plc

    Advanced Track
    Web Analytics & Measuring Success

    How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
    Marianne Dabbadie, Directrice Innovation, I-KM
    Laurent Patureau, Directeur Associé,
    Michael Froment, Directeur Grands Comptes, XiTi
    Damien Selosse, Responsable génération de trafic, Pictime / Rouge Interactif
    Alan Boydell, Responsable Analytics, Google France

    4:00pm - 4:30pm
    Session Interval
    4:30pm - 5:45pm Attendees may choose to attend one of the two sessions offered during this time.

    Fundamentals Track
    Search Term Research & Targeting
    The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows.
    Emmanuel Fraysse, éditeur,
    Kara Jariwala, Search Engine Marketing Strategist, Web Marketing, Cisco Systems, Inc
    David Cohen, Responsable Business Unit Referencement, CVFM
    Aurélien Morillon, Responsable Développement, Trellian France

    Advanced Track
    Balancing Organic & Paid Listings
    If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results! Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
    David Degrelle, Membre du bureau, SEMPO, President-Fondateur de 1ère Position
    Anders Hjorth, Research and Production Director, Relevant Traffic Europe-wide
    David Durand Pichard, European SEO Manager,
    Damien Selosse, Responsable génération de trafic, Pictime / Rouge Interactif
    Jérôme Hoerlé, Directeur technique SEM, Takezo

    5:45pm – 7:00pm
    Networking Cocktail Reception

    For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

    For registration help or information, please email our Registration Department at or call 203–295–0050.

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