San Jose

Live Panel Review Gauntlet - 4:30pm-5:30pm
Market Motive Master Certification

Join us as top candidates for certification in Internet marketing undergo their final project--a live panel review gauntlet--which reads like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news roundtable show. This event will feature:

• Live site and campaign audits
• Tough on-the-spot questions
• Lightning round-type quizzes
• No holds barred critiques from the Internet Marketing Dream Team.

Witness the live dissertation on the latest standards or opt to have your website or campaign evaluated by the new masters of Internet marketing.

These candidates have completed up to three months of Market Motive Master Certification training and testing from our top speakers and the most recognized leaders in SEO, PPC, Web Analytics, and Social Media and will vie for faculty endorsements under the scrutiny of a live audience.

• Dream Team Panel includes:
  Bryan Eisenberg on Conversion Optimization
  Greg Jarboe & Matt Bailey on Social Media
  Avinash Kaushik & John Marshall on Web Analytics
  Todd Malicoat on SEO
  Surprise Guests & You!

Location: TBD

Sponsored Session - 10:45am-12:00pm
Facebook Ads: Reaching Prospects Earlier In The Decision Cycle

You know how powerful search marketing ads are. They get in front of consumers who are already raising their hands for more information about your business. But wouldn't it be great to influence that decision earlier to a much larger target audience? With over 200 million active users sharing authentic information, you can precisely reach the right people before they start searching. Learn how to target your exact audience, create compelling ads, optimize for the greatest ROI and generate demand for your business on Facebook.

Location: TBD

Sponsored Session - 10:45am-12:00pm
Convert Your Visitors to Customers

Your business probably spends a tremendous amount of time, resources, and capital on your website development and online advertising initiatives. Yet, for many organizations, the most challenging aspect is to retain visitors and convert them into buyers. Google's web search engine has set a high bar for relevance, speed, and ease of use. Unfortunately, most sites don't meet these high expectations: 85 percent of site searches don't return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research).

To help maximize ROI, Google offers a variety of tools that website owners can leverage to:

• Optimize website traffic
• Analyze traffic patterns, pageviews, and conversions
• Provide high quality website search

Join Google at this informative webinar to learn how you can better utilize Google Site Search to maximize the return on your website investment - thereby converting your website visits into incremental revenue.

Location: TBD

Sponsored Session - 2:30pm-3:45pm
Google Analytics and Website Optimizer, Secrets Revealed!

Google continues to innovate, bringing more power, flexibility, and accessibility to web analytics and web content testing. Join us for the latest news about Google's free web analytics and multivariate testing products: Google Analytics and Website Optimizer. Learn straightforward, data-driven techniques to enrich your website and increase your ROI. Come early to grab a seat. This is an event you won't want to miss!

Location: TBD

Sponsored Session - 2:30pm-3:45pm
You are Multi-Channel, but Your SEM Vendor Isn't!

The SEM vendor community tends to ignore the simple truth that search engine marketing is influenced by all other forms of media. After years of conferences, panels, case studies and discussions proving Search is influenced by other media, why do so many search marketers and vendors still view SEM in a standalone silo?

In this interactive session, Omniture will explore solutions for the wider world of online business optimization, and explain how your SEM campaign should be measured and managed in this broader context. We will demonstrate actionable, hands-on solutions to the following issues.

• Search Engine Marketing is Paid Search *and* SEO: why you should be measuring ROI side-by-side in the same report
• Offline activity impacts search, and significant search advertising ROI occurs offline: why you should be using offline data including closed leads, cost of goods sold and in-store sales to optimize your SEM program
• Keyword attribution is unimportant compared to multi-channel attribution: while the SEM industry tends to overemphasize keyword attribution because it's so easy to measure, Omniture will show how SearchCenter & Omniture's online business optimization platform helps solve the much more important problem of multi-channel attribution
• Landing page optimization is still ignored by most SEM vendors: tying automated landing page improvements to your SEM program can be more effective than the most advanced bid management systems on the planet

• Speakers:
  Chris Zaharias, VP SearchCenter
  Chris Knoch, Principle Consultant
  Jeff Figueiredo, National Sales Engineer

Location: TBD