Conference Agenda: SES San Jose 2009 - August 10-14 - Search Engine Strategies - the Event for Search Engine Marketing & Optimization (SEM/SEO)

Agenda Overview: SES San Jose 2009 - August 10-14

Monday, August 10 - SEO/SEM Training (Additional registration fee applies)

Full or Half-day Workshops

Bruce Clay

Direct Marketing Association

OMS & Online Marketing Institute

Web Analytics Association

7:30am-6:30pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:00am	Conference Welcome & Opening Keynote Clay Shirky, Author of Here Comes Everybody
10:00am-10:30am	Grand Opening of the Expo Hall (open 10:00am-6:30pm)
	Search Fundamentals	Search & Community	Search for the C-Suite	Search & Measurement	Search & the Future
10:30am-11:30am	Introduction to Search Engine Marketing	How to Optimize for Search and Engage the Community	The Adaptive CMO: A New Paradigm for Digital Marketing	Always be Testing: Marketing Optimization in Challenging Times	Search: Where to Next?
10:30am-11:30am	Featured Speakers to be Announced
11:30am-11:45am	Session Interval Express Site Clinics: 11:30am-3:45pm iExpress Site Clinics Get your Web site reviewed by one of our SES experts. Clinics are free to attend. Click to find out more!
11:45am-12:45pm	Successful Site Architecture	SEO for the Greater Good: Using Search to Find Missing Persons	The View From the CMO's Office	Creating a Web Analytics Culture	The Next Wave for Online Video
12:45pm-1:45pm	Networking Lunch in the Expo Hall
1:45pm-2:45pm	Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy	Turning the Social Web Into Real ROI	Integration: The New CMO Imperative	How to Turn Your Web Analytics into a Money Making Machine	Don't Call it a Comeback: Semantic Technology and Search
2:45pm-3:00pm	Session Interval
3:00pm-4:00pm	SEO Tools of the Trade: What's in YOUR Toolbox?	Stop the Presses!: How SEO Can Help Save the Publishing Industry	Budget Migration: Going Digital Without Impacting Your Brand	Meaningful SEO Metrics: Going Beyond the Numbers	Beyond Googling: Where Will Your Customers Be Searching in 5 Years?
4:00pm-4:30pm	Afternoon Break in the Expo Hall
4:30pm-5:30pm	Search Advertising 101	Keeping it Local: The Convergence of Smart Phones & Local Search	Performance Pricing Models: What Every CMO Must Know!	Extreme Makeover Conversion Edition	Launching a Global Website
5:30pm-6:30pm	Networking Reception in the Expo Hall

Wednesday, August 12 - Day 2

8:00am-5:15pm	Registration
8:00am-9:00am	Morning Coffee
	Fundamentals Track	Search for the Small Business	Vertical & B2B Track	Geek Speak Track	ClickZ/OMS Track
9:00am-10:15am	Keywords & Content: Search Marketing Foundations	Small Voices, Big Impact: Social Media for the Little Guy	Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising	Duplicate Content & Multiple Site Issues	Igniting Viral Campaigns: Leveraging Consumer-Generated Content
10:15am-10:45am	Coffee Break in the Expo Hall (open 10:00am-4:00pm) Express Site Clinics: 10:15am-3:30pm iExpress Site Clinics Get your Web site reviewed by one of our SES experts. Clinics are free to attend. Click to find out more!
10:45am-12:00pm	Convert Your Visitors to Customers	Search on a Dime	Microsoft Sponsored Session	Landing Page Testing & Tuning	Facebook Ads: Reaching Prospects Earlier In The Decision Cycle
12:00pm-1:00pm	Networking Lunch in the Expo Hall
1:00pm-2:00pm	Afternoon Keynote Nicholas Fox, Business Product Management Director, AdWords, Google
2:00pm-2:30pm	Afternoon Break in the Expo Hall
2:30pm-3:45pm	Discover the Power of Linking: Link Building Basics	Google Analytics and Website Optimizer, Secrets Revealed!	Four Paths to Success in a Tough Travel Economy	You are Multi-Channel, but Your SEM Vendor Isn't!	Social Media: Managing Conversations and Reputations When the User Is In Control
3:45pm-4:00pm	Session Interval
4:00pm-5:15pm	The Findabilty Formula: The Easy, Non-Technical Approach to SEM	Turning Simple Change into Big Profit	The BuyerSphere Project: Understanding B2B Buyer Patterns	Real World Multivariate Testing	Social Media: White Hat vs. Black Hat

Thursday, August 13 - Day 3

8:00am-4:00pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:00am	Morning Keynote Charlene Li, Co-Author Groundswell
10:00am-10:30am	Coffee Break
	Organic Track	Advanced PPC Track	Organizational Track	Geek Speak Track	Clinic Track
10:30am-11:45am	SEO Through Blogs & Feeds	Advanced Paid Search Techniques	Electronic Contacts and the Long Arm of the Law	Ads in a Quality Score World	Extreme Makeover: Live Site Clinic!
11:45am-12:45pm	Networking Lunch
12:45pm-2:00pm	News Search SEO	The New Search ROI: Measuring More than Conversion	Brand, Trademark & Reputation Management	Follow the Carrot: Cool Mobile Apps	Extreme Makeover: Live Twitter & Blogging Clinic
2:00pm-2:15pm	Session Interval
2:15pm-3:30pm	Advanced SEO Roundtable: What is it Really? And Where is it Going?	Advanced Keyword Research	Independent SEMs/SEOs - Issues & Answers	Images & Search Engines: Getting the Full Picture	Extreme Makeover: Live Landing Page Clinic
3:30pm-3:45pm	Session Interval
3:45pm-5:00pm	Storyteller Marketing: the Art of Storytelling Matches Up With the Business of Marketing	Brainstorming the Paid Search Super Tool	In-House SEO: Structuring The Organization For Success	Search Becomes the Display OS	Extreme Makeover Live! Why Am I Not Making Enough Sales?

Friday, August 14 - SEM Training (Additional registration fee applies)

7:00am-8:00am	Continental Breakfast
8:00am-12:00pm	Search Engine Optimization (SEO) Workshop	Real Big Ideas for Real Small Businesses	YouTube and Video Marketing Workshop
12:00pm-1:00pm	Lunch Break
1:00pm-5:00pm	Managing Complex Search Programs	Getting Fluent in Search Marketing: A Fast-Track for Senior Managers	Mobile Marketing 101

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San Jose

August 10-14, 2009

Agenda Overview: SES San Jose 2009 - August 10-14