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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1-203-295-0046 or send an e-mail to sales@searchenginestrategies.com.

Registration Information:
For questions regarding registration, please call +1-212-457-7906 or send an e-mail to registration@searchenginestrategies.com.

SES Chicago Agenda - December 8-11, 2008

Monday, December 8, 2008
7:30am-5:30pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:15am Conference Welcome/Orientation & Opening Keynote
Lawrence Lessig
Remix: Making Art and Commerce Thrive in the Hybrid Economy
10:15am-10:30am Session Interval
  Strategic Development Workshops
10:30am-11:30am Search Around the World: Europe, Asia/Pacific & Latin America Universal and Blended Search Search Industry Update First Timer's Guide to SES and SEM
11:30am-11:45am Session Interval
11:45am-12:45pm Social Responsibility in a 2.0 World Measuring Success in a 2.0 World Mobile Search Battle Update The Killer Combo: Advertisers, Agencies, Automation... Oh My!
12:45pm-1:45pm Networking Lunch
1:45pm-2:45pm Orion Panel
The State of Integration
2:45pm-3:00pm Session Interval
3:00pm-4:00pm Search and Packaged Goods Igniting Viral Campaigns Is There Life Beyond Google? The End of the Search
4:00pm-4:30pm Afternoon Break
4:30pm-5:30pm Landing Page Testing & Tuning Semantic Search: How Will it Change our Lives? Intellectual Property & Trademark Issues: What SEMs Should Know Why Does Search Get all the Credit?
Expo Hall open 10:00am-6:30pm
 
Express Site Clinics
Booth: #204 - Clinics are free to attend!
Time Speaker Clinic
12:00pm-1:00pm Tim
Ash		 Your Baby Is Ugly - Landing Page Mini-Critiques
2:00pm-3:00pm David Szetela Power PPC Advertising Clinic
3:00pm-4:00pm Jonathan Mendez CPA Optimization Station
Tuesday, December 9, 2008
8:00am-6:30pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Morning Keynote Presentation
We Are What We Click: A Conversation with Bill Tancer
10:00am-10:30am Morning Coffee in the Expo Hall
  Basics
Track		 Retailer
Track		 Link Building
Track		 Issues
Track		 PPC
Track
10:30am-11:45am Introduction to Search Engine Marketing Squeeze More Sales Out of Your Existing Online Campaigns Link Building Basics Usability & SEO: Two Wins For The Price of One Advanced Keyword Research
11:45am-1:00pm Lunch in the Expo Hall
DoubleClick Presentation 12:00pm-12:45pm - see Special Events
1:00pm-2:00pm Orion Panel
Battle of the Browsers: Personalization or Privacy
2:00pm-2:45pm Session Interval
2:45pm-3:45pm Turning PR Efforts into SEO Results Sponsored Session
Google Site Search		 Viral Link Building SEM Small Business Blitz Pay Per Conversation
3:45pm-4:15pm Afternoon Break in the Expo Hall
4:15pm-5:30pm SEO Tools A Case Study From American Greetings Advanced Link Building Duplicate Content & Multiple Site Issues Managing Automated PPC Bid Management
5:30pm-6:30pm Networking Cocktail Reception in the Expo Hall
Expo Hall open 10:00am-4:00pm
 
Express Site Clinics
Booth: #204 - Clinics are free to attend!
Time Speaker Clinic
12:00pm-1:00pm Tim
Ash		 Your Baby Is Ugly - Landing Page Mini-Critiques
2:00pm-3:00pm David Szetela Power PPC Advertising Clinic
3:00pm-4:00pm Brad Geddes Ad Copy to Landing Page Review
Wednesday, December 10, 2008
8:00am-5:15pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Morning Keynote
Josh James
Avoiding the Chasm of "Anticipointment"
10:00am-10:30am Morning Coffee Break in the Expo Hall
  Vertical & Retail
Track		 Multimedia
Track		 Tactics
Track		 Advertising
Track		 Natural Search
Track
10:30am-11:45am Advanced B2B Podcast & Audio Search Social Media Optimization Search Advertising 101 SEO Through Blogs & Feeds
11:45am-12:45pm Lunch in the Expo Hall
12:45pm-2:00pm Getting Vertical Search Right Video Search Engine Optimization Social Media - Measuring the Business Value Search Advertising Tools Design Constraints and SEO
2:00pm-2:15pm Session Interval
2:15pm-3:30pm Shopping Search Tactics SEO Friendly Flash Storyteller Marketing Ads in a Quality Score World Blogging for Business
3:30pm-4:00pm Afternoon Break in the Expo Hall
4:00pm-5:15pm In House: Lessons Learned & Victories Won The Next Wave for Online Video Tactical Success Measurement Advanced Paid Search Techniques eCommerce 101
Thursday, December 11, 2008
8:00am-12:00pm Registration
8:00am-9:00am Morning Coffee
  Clinics Track Hybrid Track Issues Track Local Track
9:00am-10:00am Contextual Ads & Ad Sense Clinic How to Speak Geek Search Engines on Auditing Kelsey Group
Think Local: Online Marketing Tactics
10:00am-10:15am Break
10:15am-11:15am Ad Copy Continuity Clinic Affiliate 2.0: New Distribution Value Using Search & More Search Marketers on Auditing Kelsey Group
Act Universal: Using Video
11:15am-11:30am Break
11:30am-12:30pm Site Clinic Brand & Reputation Management Black Hat, White Hat & the Best Kept Secrets to Search Maps: They're Not Just for Driving Anymore
Friday, December 12, 2008 - Training  (Additional registration fee applies)
7:30am-8:00am Continental Breakfast
8:00am-12:00pm Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness
Matt Bailey, SiteLogic 		Link Building Tactics, Tools & Techniques
Debra Mastaler, Alliance-Link.com 		Search Engine Optimization Workshop
Shari Thurow, Omni Marketing Interactive
12:00pm-1:00pm Lunch Break
1:00pm-5:00pm Viral Marketing & Link Baiting
Jennifer Laycock, Search Engine Guide 		Advanced AdWords
Brad Geddes, bgTheory.com 		Optimizing for Universal Search
Greg Jarboe, SEO-PR Amanda Watlington, Searching for Profit
SES Magazine
View this issue:
SES Magazine Chicago 2008
Chicago 2007
Past Chicago Events
SES Chicago 2007 »
SES Chicago 2006 »
SES Chicago 2005 »

More Events
SES Chicago, Dec »
SES London, Feb 09 »
SES New York, Mar 09 »
SES Toronto, Jun 09 »
SES San Jose, Aug 09 »
Who should attend?
Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
Web technology specialists
Media planners and buyers
Agency professionals
Brand managers
Association Sponsors
The Email Experience Council
WebAward
Sempo
SMEI
CIMA
MMA
The Chicago Association of Direct Marketing (CADM)
SEMNE (Search Engine Marketing New England)
Media Partners
Domainer's Magazine
Website Magazine
WebProNews
Visibility Magazine
TopRank
Jupiter Research
BtoB
EIN News
Search Marketing Standard
Target Marketing
Revenue Magazine
eM+C
Electronic Retailer
Web Host Industry Review
DIRECT Magazine
WebmasterRadio.FM
SEMJ
AdweekMedia
Marketing.fm
paidContent.org
SEO Book
Hosted By
Search Engine Watch
ClickZ

News Distribution
Business Wire

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1-203-295-0046 or send an e-mail to sales@searchenginestrategies.com.

Registration Information:
For questions regarding registration, please call +1-212-457-7906 or send an e-mail to registration@searchenginestrategies.com.

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.


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