Global Search Marketing Manager
Life Technologies (formerly Invitrogen)
Robin Smith leads a group of SEM and SEO specialists that develops and manages advanced online marketing and conversion campaigns for their various channels. Having worked for seven years in paid and organic search for the beauty and life sciences industries, she has had a solid background both in in-house and agency environments. Robin worked for US Web in 2004 and went on to deliver exceptional results through organic search for SEO Inc. Robin has written several white papers and articles, and spoken at various seminars about search.