Director, Targeting & Exchange
James Colborn runs a product marketing unit for Microsoft’s network advertising business, in particular the audience selling vehicles such as behavioral targeting, category solutions, and customer remessaging. Prior to this role, he was responsible for the public relations, marketing, and evangelism of Microsoft adCenter. Colborn is the author of Search Marketing Strategies: A Marketers’ Guide to Objective Driven Success from Search. He has written numerous articles both online and offline and spoken at industry conferences including SES, ad-tech, DMA, SMX, and MediaPost.