Manager Digital Marketing
British Columbia Automobile Association
With over seven years' digital marketing experience, Graeme McLaughlin specializes in using search and social media to deliver business objectives. His passion for online marketing began with affiliate sales, and his experience now includes SEO, PPC, EM, display, and social media.
Switching from an agency to an in-house role in 2006, he has led the development of BCAA’s search and social marketing programs. He currently uses social media to reach a new audience that BCAA cannot connect with through print, TV, radio or e-mail, and the results are astounding.