Global Marketing Director, Interactive and Teleweb Marketing
Gary Milner originates from Newcastle, U.K., but now resides in Raleigh, N.C., as global marketing director for Lenovo. His role encompasses all of the digital marketing, including search marketing now centralized with Covario. He has direct responsibility for acquiring traffic for the North American teleweb business, which has grown 600 percent in revenue in the past year. Acquisition programs that he operates include affiliate marketing, PC vertical marketing, comparison shopping engines, test programs such as Google TV, and display advertising. Gary has spearheaded the formation of the digital measurement dashboard for Lenovo. He was awarded the first inaugural award for TV marketing excellence from the Google Corporation in 2008 and in Q4 won the Summitt Award for bleeding edge digital media measurement.