Under Russ’ leadership, Covario has established its leadership position in interactive marketing analytics (IMA) solutions and expanded its client portfolio to include many of the world’s best known brands. As CEO, Russ is responsible for the strategic direction of the company, and he oversees the day-to-day operations of the organization. For more than two decades, Russ has been a pioneer in advanced analytics, Internet lead generation, and customer relationship management for enterprise-class organizations. He has worked with a variety of organizations to create revenue upside through online marketing and customer management technologies. Prior to Covario, Russ was the general manager at myFICO.com (consumer financial services group of Fair Isaac Company), where he led the development of a new consumer-focused credit scoring product, from conception to market delivery, which grossed $3 million in the first six hours after being made commercially available.
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