Conference: Aug 18-21, Expo: Aug 19-20, Training: Aug 22, 2008 • San Jose Convention Center • San Jose, CA    


Rich LeFurgy
General Partner
Archer Advisors

Rich LeFurgy has been a board member, adviser, or investor in over 30 online advertising companies, drawing from a diverse career in advertising that spans over 30 years. LeFurgy was a venture capitalist in San Franciso (WaldenVC 1999-2004), founding chairman of the Interactive Advertising Bureau (1996-2001), head of online ad sales at Starwave (,,, and the Walt Disney Internet Group, 1995-1998), and a senior partner at NW Ayer Advertising in New York (1978-1995). Most recently he started advisory firm Archer in 2004, founded to help early-stage online advertising companies reach takeoff velocity faster with keystone strategic, business development, and ad sales services. He has long been a supporter and evangelist to help grow the industry, and was the founding chairman of the Future of Advertising Stakeholders (FAST) and the SF Bay Area Interactive Group (SFBIG). He received ad:tech’s industry achievement award (2008), the IAB’s lifetime achievement award (2004), was inducted into Advertising Age’s interactive hall of fame (2000), and was recognized by USA Today as “the Johnny Appleseed of Online Advertising” (1998).

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail San Jose Registration at or call 972-620-3025.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

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Who should attend?
  • Chief Marketing Officers (CMO) and corporate decision makers
  • Search Engine Optimization (SEO) consultants
  • Search Engine Marketing (SEM) specialists
  • Pay-Per-Click (PPC) campaign managers
  • Internet and digital marketing specialists
  • Webmasters, web developers and web designers
  • Search Engine Marketing (SEM) beginners
  • Web technology specialists
  • Media planners and buyers
  • Agency professionals
  • Brand managers

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