Rich LeFurgy has been a board member, adviser, or investor in over 30 online advertising companies, drawing from a diverse career in advertising that spans over 30 years. LeFurgy was a venture capitalist in San Franciso (WaldenVC 1999-2004), founding chairman of the Interactive Advertising Bureau (1996-2001), head of online ad sales at Starwave (ESPN.com, NFL.com, NBA.com, and the Walt Disney Internet Group, 1995-1998), and a senior partner at NW Ayer Advertising in New York (1978-1995). Most recently he started advisory firm Archer in 2004, founded to help early-stage online advertising companies reach takeoff velocity faster with keystone strategic, business development, and ad sales services. He has long been a supporter and evangelist to help grow the industry, and was the founding chairman of the Future of Advertising Stakeholders (FAST) and the SF Bay Area Interactive Group (SFBIG). He received ad:tech’s industry achievement award (2008), the IAB’s lifetime achievement award (2004), was inducted into Advertising Age’s interactive hall of fame (2000), and was recognized by USA Today as “the Johnny Appleseed of Online Advertising” (1998).
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