Senior Manager of Audience Development
New England Journal of Medicine
Laura is responsible for setting overall strategy for The New England Journal of Medicine and maximizing the revenue for the online marketing channel. She determines and oversees key initiatives required for generating qualified traffic to the websites, monitoring and improving website conversion rates, and deepening customer relationships with the NEJM products, services, and brand. She is also responsible for developing supporting infrastructure for online marketing initiatives. Having been in the direct marketing industry since 1995, Laura has spent the last several years focused on online marketing initiatives that drive traffic and improve site conversions. Her expertise includes search engine optimization, PPC, optimization of e-commerce and landing pages, e-mail strategies, banner advertising, A/B testing platforms, and website development. Laura holds an MBA from the Rochester Institute of Technology and a B.A. in psychology from the State University of New York College at Cortland.
Registration Information: For questions regarding registration, please e-mail San Jose Registration at firstname.lastname@example.org or call 972-620-3025.
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.