Senior Manager of Audience Development
New England Journal of Medicine
Laura is responsible for setting overall strategy for The New England Journal of Medicine and maximizing the revenue for the online marketing channel. She determines and oversees key initiatives required for generating qualified traffic to the websites, monitoring and improving website conversion rates, and deepening customer relationships with the NEJM products, services, and brand. She is also responsible for developing supporting infrastructure for online marketing initiatives. Having been in the direct marketing industry since 1995, Laura has spent the last several years focused on online marketing initiatives that drive traffic and improve site conversions. Her expertise includes search engine optimization, PPC, optimization of e-commerce and landing pages, e-mail strategies, banner advertising, A/B testing platforms, and website development. Laura holds an MBA from the Rochester Institute of Technology and a B.A. in psychology from the State University of New York College at Cortland.
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