SES Awards 2008
Hosted by Search Engine Strategies & Search Engine Watch

Search Engine Strategies

SES Awards Judges

Staff and Organizing Committee:

Kevin Heisler
Kevin Newcomb
Kevin Ryan
Stewart Quealy
Marilyn Crafts
Jackie Ortez

Judges Committee:


Kendall AllenKendall Allen
SVP, Director Digital Marketing Services

Evolving from print to digital, from publisher to agency marketing services, Kendall brings 15 years from the front. She spent several years reviewing emergent media/tech in San Francisco. Moving from print to interactive during the industry's formative years, she helped found Thrive, an AOL/Time Inc. JV, ultimately leading consumer marketing. She held principal roles at USWeb/CKS and Euro RSCG Circle, where she served as VP strategic services and GM of the western region. Kendall recently led the ramp-up of Incognito Digital in New York, taking the firm from its nascent founding state to the thriving operation it is today. She has consulted clients including Ask Jeeves, Chandon, Intel, Intuit, VOOM, American Express, Fairmont, Haier America, and Bloomberg, LP.

She now runs the digital agency at 'mktg', the country's largest experiential marketing company.

Lisa BaroneLisa Barone
Senior Writer
Bruce Clay

Lisa Barone is a Senior Writer at Bruce Clay, Inc, a full-service global Internet marketing company. She joined Bruce Clay, Inc. in early 2006 and has quickly become a trusted voice in the search marketing community, most notably through her involvement with the Bruce Clay, Inc. blog. Lisa's opinion and industry insight has been published in such respected industry publications such as the SEO Newsletter, Search Engine Guide, SiteProNews, as well as numerous media publications. She holds a B.A. in Print and Multimedia Journalism from Emerson College.

Greg Boser
WebGuerrilla LLC

Greg Boser is an Internet marketing consultant who has specialized in search engine optimization consulting since 1996. He is the president and founder of WebGuerrilla, LLC, a marketing firm that provides SEO services to interactive agencies, PR agencies, and design firms serving Fortune 1000 clients. Greg is also a regular contributor and serves as moderator of the keyword research discussion forum at, the Internet's leading discussion forum for SEO professionals.

David DegrelleDavid Degrelle
Founder & CEO
1ère Position

David Degrelle is the founder and CEO of the interactive search marketing agency 1ère Position, started in 1999 and based in France. He is also co-founder of, an alliance of search marketing agencies through Europe that offers pan-European and local search marketing strategy and tactics. He has spoken at several Search Engine Strategies events and many conferences in France over last 10 years, and is an active member of

Marie Dumesnil Marie Dumesnil
Co-Chair, SES Paris
Formerly Director of E-Commerce
Viking River Cruises

Marie Dumesnil was formerly responsible for the web content and search marketing strategy for Viking River Cruises. Prior to joining Viking, Marie worked at Hilton Hotels Corporation, where she played a key role in defining SEO/SEM best practices and selecting a search engine marketing agency of record the hotel chain.

Marie has been in the online marketing and search industry since 2001, with an emphasis on the travel/hospitality sector. A native of Paris, she holds a B.A. in international business from the ISEG Paris Business School and a master's in international management from the University of Caen in Normandy. She has been living in Los Angeles for 10 years.

Liana EvansLiana Evans
Director of Internet Marketing

Since 1999 Liana “Li” Evans has been active in the search marketing arena, becoming well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media, and word-of-mouth marketing. She has also become very familiar with areas of the retail industry that are regulated by the FTC. She helped to design, plan, and implement an Internet Retailer 500 company’s efforts into natural search optimization, completely revamping out-of-date navigation and site architecture, with very successful results. As a programmer and database programmer/designer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

Jeff FergusonJeff Ferguson
Director of Online Marketing

Jeff currently directs all online acquisition and retention for Napster via online media, search engine optimization, search engine advertising, affiliate, and e-mail marketing. An online marketing veteran since 1995, Jeff has led the online marketing efforts for Fortune 500 companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, and Experian.

Stuart R. GoldRob Garner
President, Dallas/Fort Worth Search Engine Marketing Association & Sr. Strategic Planner

As Strategy Director, Rob Garner creates search marketing strategies for iCrossing clients throughout the US and Europe. Rob has been a speaker at a number of industry conferences since 2004, including ad:tech Chicago and NYC; SES in San Jose, NYC, and Chicago; Search Engine Watch LIVE in Dallas 2007; Rackspace Customer Event; and the VeriSign Executive Conference in Dulles. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Rob is also a founding member and President of the Dallas / Fort Worth Search Engine Marketing Association, and also serves on the board of the DFW Interactive Marketing Association.

Stuart R. GoldStuart R. Gold
Vice President, Marketing Programs

Stuart brings more than 23 years of extensive worldwide marketing experience to the software industry. Currently as the Vice President, Marketing Programs for Omniture, the fastest growing software company in the world. Stuart creates and runs all programs and his motto is "Execute With Excellence". Prior to Omniture, Stuart was the vice president of partner marketing; global forums and sponsorships for BEA Systems. Stuart led a global team to create, define and execute BEAWorld 2005 (annual technology conference to 6 strategic world markets). Stuart also managed for over 3 years the Go-To-Market (GTM) strategies for BEA's most strategic partners, including HP and Intel. The GTM strategies included not only marketing activities but also working with all business units within the organizations to meet (and exceed) contractual revenue goals. Stuart was asked by the president of BEA to manage the multi-million dollar sports marketing relationship with Rahal-Letterman Racing.. Over his long tenor in software Stuart has held various senior management positions with Ariba, Oracle and SAP.

Andrew Goodman Andrew Goodman
Page Zero Media

Goodman is founder and President of Toronto-based Page Zero Media, a full service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as Program Chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "The TripAdvisor for Home Improvement." He lives in Toronto with his wife Carolyn.

Mike Grehan Mike Grehan
Global KDM Officer
Acronym Media

Mike Grehan is the global KDM officer of Acronym Media, a top 10 search agency located on the 55th floor of the Empire State Building in New York City. Mike has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories. Mike is a highly sought-after search engine marketing speaker and has also written multiple books and white papers on the subject. His second edition of Search Engine Marketing: The Essential Best Practice Guide gained plaudits from numerous industry authorities. Mike also writes as an expert for the ClickZ Network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the U.K.’s top 100 influential people in Internet marketing.

Darian Rodriguez HeymanDarian Rodriguez Heyman
Executive Director
Craigslist Foundation

Darian is passionate about creating positive change in the world. Currently, he serves as executive director of Craigslist Foundation, an organization working to educate, empower, and connect emerging nonprofit leaders and social entrepreneurs. Darian hopes his work there will help create a single point of entry to the nonprofit sector, resulting in increased philanthropy, volunteerism, and civic engagement.  Before Craigslist Foundation, Darian co-founded Beyond Interactive, the fastest growing interactive advertising agency in the dotcom days, which was acquired by Grey Global Group (now part of WPP).  He sits on the board of directors of Project Ahimsa, a global effort to empower children through music, and is a spirited world traveler, DJ, and snowboarder. Darian holds a B.A. in international relations from the University of Michigan, Ann Arbor, and resides in the Mission district of San Francisco.

Motoko Hunt Motoko Hunt
Founder, Japanese Search Marketing Strategist

Since Motoko established AJPR in 1998, she has been providing Japanese SEO/SEM services to companies from around the world, helping them to enter the Japanese market using the Internet. Motoko's search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular brands' search marketing campaign.

She writes about the Japanese online market at her blog at and She is a chair of SEMPO (Search Engine Marketing Professional Organization) Asia Working Group, and a co-chair of SEMPO Japan.

David KarnstedtDavid Karnstedt
Senior Vice President of North American Sales
Yahoo!, Inc.

David Karnstedt is Yahoo!'s Senior Vice President of North American Sales. Karnstedt oversees the company's integrated Search and Display advertising sales team, which is responsible for effectively meeting the needs of Yahoo!'s advertiser partners by providing them with holistic solutions utilizing the broadest array of products and data insights across the media landscape.

Since joining Yahoo! in September 2001, David built and managed the company's North American sales force, successfully integrating the search and display teams and accelerating revenue at market leading rates. He helped establish Yahoo!'s recognized leadership in online advertising through strategic partnerships with key advertisers and ad agencies, search engine marketing companies, and search technology providers.

David began his career with several leading internet companies developing revolutionary online advertising methods that are still in use today. He was Vice President and General Manager of AltaVista's Internet search group where he helped the company become one of the first portals to enable all rich media formats. He also led the initiative to rebuild AltaVista's search platform and was instrumental in the successful integration of four different companies.

Before joining Alta Vista, David served as Western Advertising Director for Wired Digital Lycos, overseeing sales efforts while developing and conducting some of the industry's earliest brand impact studies.

In 2001, David co-founded the Interactive Advertising Bureau's search committee, dedicated to developing standards and research to further the search marketing industry. He also currently sits on the Board of Directors for the Interactive Advertising Bureau as well as the Ad Council and is a frequent speaker at a variety of media and industry events.

Olivier LemaignenOlivier Lemaignen
Group Manager, Global Search Marketing

Olivier Lemaignen brings 16 years of online and offline demand generation experience to Intuit. After managing QuickBooks' direct marketing acquisition team, he took on the leadership role for the Small Business Division's SEM, affiliate and online advertising programs. In addition, Olivier leads Intuit's Global Search Marketing team.

Prior to Intuit, Olivier spent 10 years in various marketing roles. Most recently, he held the position of Vice President of Marketing for United Marketing Group, a direct marketer of affinity merchandise and membership-based services. Olivier started his direct marketing career with advertising agencies in Chicago, where he consulted with clients such as Sprint, NordicTrack and Progressive Insurance.

Olivier holds a MBA from the University of Notre Dame, a Master's Degree in Business Management from EDHEC Business School and a BA in International Economics from the Université de la Sorbonne. He is a frequent speaker at Search Marketing events (Search Engine Strategies, Searchnomics, Google B2B Tech Council, DMA, Search Insider Summit) and a member of SEMPO's Board of Advisors.

Rebecca LiebRebecca Lieb
Contributing Editor

Lieb has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale. She worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. As a journalist, Rebecca has written about media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety’s Berlin-based German/Eastern European bureau chief. She is a member of the graduate faculty at New York University’s Center for Publishing, where she also serves on the electronic publishing advisory group.

Jeannie Moran
eCommerce Marketing Director

Moran has been working with Fortune 500 companies for nearly 10 years. She is the e-commerce marketing director for AutoNation, Inc., America’s largest automotive retailer. It ranked No. 112 on the 2005 Fortune 500, outselling all other automotive retailers in the U.S. Moran is responsible for the marketing, development, and management of 280 dealership websites. In addition, she oversees the search marketing program and is charged with merchandising the online inventory and dealership showrooms. Most recently, she transitioned web providers and created a new design for online auto shoppers by talking to customers and automotive research experts. Prior to joining AutoNation, Moran worked for Hilton Hotels Corporation for six years, where she held similar roles for programs across 2,500 hotels. During that time, the Hilton Family of Hotels was ranked as one of the top 20 revenue-generating websites. The brand websites set daily booking records and are recognized as an online leader across all industries.

Alicia MorgaAlicia Morga
Consorte Media

Alicia Morga is CEO of Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market. Through its network of premium content sites, its extended advertising network of third-party sites, and its targeted lead-generation services, Consorte Media provides brands with multiple ways to connect with the over 20 million U.S. Hispanic consumers online today. The Consorte Network today receives over 1 billion impressions and traffic of 18 million unique visitors per month. Prior to founding Consorte Media, Alicia was an investment professional focused on venture opportunities in the technology sector for The Carlyle Group’s U.S. venture fund. She also worked at Hummer Winblad Venture Partners, focusing on early-stage software investments. Alicia has served on the boards of technology companies such as Ingenio, Ventaso, Secure Elements, Archetype-Solutions, Applied Semantics, Menerva Technologies, and Discovercast. Alicia holds a J.D. from Stanford Law School and a B.A. from Stanford University.

Brian Morrissey
Digital Editor

Brian Morrissey is the digital editor of Adweek, where he leads its coverage of digital media and marketing. His coverage focuses on innovative, effective ways advertisers are reaching consumers through digital channels. He has covered the Internet advertising industry since 2000. Prior to joining Adweek as a senior reporter in 2005, Brian was a senior editor at DM News for two years and a reporter at ClickZ for two years. He has also covered Internet marketing and advertising at Silicon Alley Reporter. He regularly speaks at industry conferences, including Ad:Tech, iMedia Summit, the MIXX Conference, AdForum, JWT's Digitivity Day, Yahoo! Searchlight Awards and others. He has commented on industry developments for the BBC, CNBC, NBC and local TV outlets. Prior to journalism, Brian worked as a speechwriter in Washington, D.C. A graduate of Providence College, he has master's degrees from Columbia University and the University of Leuven (Belgium).

Nicci NobleNicci Noble
National Electronic Fund Raising Specialist
Salvation Army

Born in New Orleans and raised in the South, Nicci Noble has been volunteering with nonprofit organizations since the age of ten, when she first collected donations for Buddy Poppies on behalf of the Veterans for Foreign Wars.

As the Electronic Fundraising Specialist for The Salvation Army, Noble has expanded the non-profit's web presence and pioneered its web based fundraising & communication efforts. In addition, she has created and implemented the first National online giving programs for disaster and Christmas campaigns, as well as The Salvation Army USA's Facebook Application to promote the Online Red Kettle. As a result of her efforts, The Salvation Army USA has seen a dramatic increase in the number of donors and online revenue.

When she's not busy raising money for The Salvation Army USA via the Internet, Noble has become a Sustaining member of the Association of Junior Leagues International after nine years of active volunteer service. Noble is served as the President of the Golden Gate Chapter of the Association of Fundraising Professionals and currently serving on the AFP International Committee on Directorship, External Relations Committee and Marketing & Communications Task Force. She also authored a chapter in the new Jossey-Bass book, People to People Fundraising: Social Networking and Web 2.0 for Charities.

Pauline OresPauline Ores
SES Advisory Board and Senior Marketing Manager, Social Media Engagement
IBM Corporation

Pauline Ores is responsible for IBM's social media research/metrics strategy and program, in support of IBM's new Web 2.0 network value programs. Pauline's previous roles at IBM include interactive marketing strategy for IBM's Power System UNIX server business and leading web design strategy as part of IBM's corporate brand experience team.

Randy Peterson Randy Peterson
Search Marketing Innovation Manager
Procter and Gamble

Randy is search marketing innovation manager at P&G. He received his B.S. in computer science from the University of North Dakota and has held senior system analyst positions with ATT and Comtel Communications. In 1993 he joined Procter & Gamble Far East, where he held positions working in Japan, Korea, Singapore, and the Philippines. Randy is now located in Cincinnati.

Chrysi PhilalithesChrysi Philalithes
Launch Managing Director
Steak Media New York

Recognized in both The Guardian's "50 Women to Watch" and Management Today's "35 Women Under 35", Chrysi is Steak New York's Launch Managing Director and is responsible for building and establishing the company in the US. She is also a non-executive board director of Steak.

Prior to joining Steak NY, Chrysi was a founding member of Espotting, the company that pioneered search marketing in Europe in 2000 and supplied pay-per-click ads to Yahoo!, Lycos, Alta Vista and Ask. As European Marketing Director at Espotting, Chrysi successfully launched the company in 8 markets before being part of the team that merged the company with FindWhat in a deal that valued Espotting at $186m.

Chrysi holds a BA (Honors) in Economics & Politics from Leeds University, an MBA from the University of London's Imperial College and is currently reading an MA in Human Rights at Columbia University, NY.

Susan Prater Susan Prater
Global Digital Marketing Manager
Owens Corning

Susan Prater manages all aspects of digital marketing for Owens Corning. She drives strategy with a focus on meeting performance objectives and KPIs, implementing testing, analyzing results, and developing effective SEM campaigns. Her team is also responsible for integrated launch campaigns, SEO, and creating traffic to and conversion from all Owens Corning-branded websites. She leads a team of over 20, including IT and agency personnel. Prior to joining Owens Corning in June 2007, Susan began her career in 1989 at Ford Motor Company in product development and has since held many different management positions in interactive marketing, brand strategy, brand marketing, marketing communications, merchandising, and e-commerce. She has a B.S. in electrical engineering and an MBA.

Mark J. RedetzkeMark J. Redetzke
Chief Operating Officer
Second Act, LLC

As COO of Second Act (, Mark is responsible for operations and marketing for one of the Internet's fastest growing retailers of consumer electronics. He has created and implemented scalable policy, process and procedure in both marketing and operations that has helped fuel growth resulting in Second Act being the #1 fastest growing privately held company in the state of Minnesota and 414th fastest nationally. Prior to Second Act Mark was VP, Interactive Media Director for MRM Partners (formerly known as Zentropy Partners) where he serviced the needs of clients such as Nestle Purina, H&R Block, General Mills, Microsoft, Sony and more. In addition to his time in that role, Mark has many years of experience in traditional media in the agency environment.

Irene RigosIrene Rigos
Reprise Media

Irene is a senior e-commerce manager for Wyndham Hotel Group, part of Wyndham Worldwide, the world's largest lodging franchisor. With over eight years of Internet experience, Irene has held a variety of roles that have led to the strategic development and successful launch of various global marketing campaigns, including SEM/SEO, e-mail marketing, strategic partnerships, and affiliate. Her skills in usability and website product development also played a key role in her company's international expansion in EMEA, with the development of in-language websites for the U.K. and Germany. Currently, Irene is leading the optimization of the SEM strategy for all Wyndham Hotel Group brands.

Erica Schmidt Erica Schmidt
Global Director of Search

Schmidt is responsible for helping Isobar search agencies across the globe increase their revenues from search engine marketing, and she assists Isobar agencies in launching iProspect-branded SEM practices. Schmidt also ensures that each agency is delivering services according to iProspect U.S. best practices. Prior to Isobar, Schmidt was client services director at iProspect, overseeing a number of client-facing search teams; she focused on delivering superior strategies and proactive account management to clients. A polished speaker, Schmidt has presented at various conferences around the globe, including Search Engine Strategies. She has also authored articles for industry publications, including Pharmaceutical Executive Magazine and Direct Magazine.

Marshall D. SimmondsMarshall Simmonds
Chief Search Strategist
New York Times /

Simmonds is the chief search strategist for The New York Times Company. He is responsible for maximizing traffic and search engine exposure, and promoting the many brands by implementing strategic marketing techniques for,,, and’s 500 topic sites and properties (Consumer Search, Calorie Count, Baseline Studio Systems, UCompareHealthCare). In addition to his work with The Times, he is also spearheading “Define Search Strategies,” an enterprise search consulting service, funded by The New York Times Company, working with many of the largest publishers in the world. Simmonds is a worldwide speaker and a regular presenter at Incisive Media’s Search Engine Strategies and Webmaster World conferences. He specializes in educating large companies on the process of bringing search marketing in-house and into the daily workflow. His experience includes education and training programs, an expertise in content management services (home-grown and popular packages), extensive site redesigns, optimizing data-based content, and assessing and quantifying results through log-file/metrics services (home-grown and popular packages).

Isabel SopoglianIsabel Sopoglian
VP of Search Marketing

Isabel Sopoglian is Vice President of Search Marketing of Santa Monica (formerly, and is among the foremost experts in Automotive Search Engine marketing (SEM). One of the first to specialize in the automotive vertical, she has mastered both the art and science of automotive search optimization.

Sopoglian began her career in SEM more than five years ago when she joined to help fulfill the company's vision of an automotive lead generation business fueled entirely through SEM.

In addition to business development for, Sopoglian worked closely with company partners and founder Martin Schmitt to develop proprietary search management technology designed to optimize keyword position. The technology is now the cornerstone of Santa Monica and at the center of the company's ability to deliver strong performance in all search applications of the business. Today, Sopoglian spearheads all SEM activity for Santa Monica and manages key SEM projects for the company's base of automotive search management clients.

Don SteeleDon Steele
Vice President of Digital Marketing
MTV Networks Entertainment Group

Don Steele is the Vice President of Digital Marketing for the MTVN Entertainment group. There he is in charge of setting the strategy and implementing digital marketing initiatives for the websites and digital brands of Comedy Central, Spike and TV Land. In this roll he has implemented very effective Search, Viral, Mobile, Email and Social Marketing strategies. He has spoken previously at SES events in San Jose, Chicago and New York as well as at OMMA and eTail.

Prior to Comedy Central, Don ran the e-commerce business for the Food Network. He began his career in the digital space working for DELiA* after a background in the catalog industry.

Matt Van WagnerMatt Van Wagner
Find Me Faster

Matt is a seasoned sales and marketing professional specializing in search engine marketing strategies for small and medium-sized companies in New Hampshire, Maine, Massachusetts, and Vermont. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt is the president and founder of Find Me Faster, a search engine marketing firm based in Nashua, N.H., and an early member of the Search Engine Marketing Professionals Organization (SEMPO). He writes on Internet, search engines, and technology topics for the New Hampshire Business Review. Matt is a graduate of St. Lawrence University, Canton, N.Y. (B.S. in economics), with an MBA from Rivier College in Nashua, N.H.

Tamar WeinbergTamar Weinberg
Techipedia Social Media

Tamar Weinberg is a freelance writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog at about social media and marketing and also writes for Lifehacker, Search Engine Roundtable, and Mashable, three major blogs in the technology sector.


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