Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    
 

Agenda - Day 4

Agenda* - Thursday, August 23, 2007
Day 4 - Conference

8:00am-12:30pm

Registration

9:00am-10:15am

Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.

Moderator:
  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose
Speakers:

Social Media Track
SMO: Social Media Optimization
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator:
Speakers:

Content Track
Content Is King!
Content, content, content! That's all you've heard from speakers throughout the show -- that good content is crucial. But what exactly is good content? This session looks at how to go beyond selling. Offering useful, substantial information can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building.

Moderator:
Speakers:

Analytics Track
Analyzing The Analytics Players
How do various web analytics solutions compare? This session looks at one aspect -- what they agree on and disagree on in capturing user actions in both organic and paid campaigns.

Moderator:
Speakers:

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!

Moderator:
Speakers:

10:15am-10:45am

Break

10:45am-12:00pm

Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Meet The Crawlers
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.

Moderator:
  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose
Speakers:

Social Media Track
Wikipedia & SEO
The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can't ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there's more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Moderator:
Speakers:

Content Track
User Generated Content & Search
Looking for good content to please search engines but don't have a lot to spend. How about turning to your users? Discover the wonderful world of user generated content!

Moderator:
Speakers:

Analytics Track
Meet The Web Analytics Players
Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general.

Moderator:
Speakers:

Clinics Track
Ad Copy & Landing Page Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.

Moderator:
Speakers:

12:00pm-12:30pm

Break

12:30pm-1:45pm

Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
No session at this time.

Social Media Track
Buzz Monitoring
What are people saying about your company or clients? What are the hot trends that turn into keywords you should be mining? Discover tips and techniques for monitoring buzz in this session.

Moderator:
Speakers:

Content Track
Usability & SEO: Two Wins For The Price Of One
Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic.

Moderator:
Speakers:

Analytics Track
No session at this time.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!

Moderator:
Speakers:

*Agenda subject to change

 



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Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.