The last SES Conference in Toronto was held June 11-13, 2012. This event, described as “the definitive event for Canadian marketers,” appears to have been the final edition of the conference series in Toronto.
SES Conferences Topics in Toronto
The main topics at the SES Conference in Toronto (June 11-13, 2012) centered on core search strategies but had a strong focus on navigating emerging global and social trends.
Below is a summary of the key session topics discussed at that final Toronto event:
| Core Topic Area | Specific Focus in Toronto |
|---|---|
| Search Engine Marketing (SEM) | Advanced SEO tactics, managing Panda/Penguin updates, PPC management. |
| International & Local Marketing | Strategies for non-US markets (like China/Baidu, Russia/Yandex) and balancing Canadian/American content. |
| Social Media Marketing | Integrating social media into business strategy and moving from social media to “social business”. |
| Local & Mobile Convergence | The growing importance of mobile search and local listings (SoLoMo: Social-Local-Mobile). |
| Data & Analytics | Using data for measuring ROI and optimizing campaigns, a core theme across SES events. |