The last SES Conference in San Francisco appears to have been in April 2014 (likely April 23-25).
SES Conference Topics in San Francisco
he conference was structured into tracks covering 10 key digital marketing areas, which had evolved beyond traditional search to include data, content, and business strategy.
| Conference Track / Topic Area | Description & Likely Focus |
|---|---|
| Data-Driven Marketing | Using analytics and data to inform strategy and measure ROI. |
| Content Marketing Strategy | Planning, creating, and distributing valuable content to attract an audience. |
| B2B Marketing | Specific strategies and channels for business-to-business marketing. |
| Next Generation SEO | Advanced search engine optimization tactics for a changing landscape. |
| Social Media Marketing | Strategies for platforms like Facebook, Twitter, and emerging networks. |
| Mobile Marketing & Commerce | Reaching customers on smartphones and tablets. |
| Email Marketing | Best practices for building lists, crafting campaigns, and automation. |
| Conversion Rate Optimization (CRO) | Improving website and landing page effectiveness to boost conversions. |
| Marketing Automation | Using software to automate marketing tasks and lead nurturing. |
| Digital Advertising & Media | Paid strategies across search, display, social, and video platforms. |
This focus on integration reflects a major industry trend at the time, emphasizing strategies that connect search with social media, content creation, and data analysis. The idea of moving beyond isolated “optimization” to a more holistic, user-centric approach was a key discussion point among experts