The last SES Conference in San Diego was the SES Accelerator on February 9, 2012, a one-day event held at the Hilton San Diego Bayfront.
Main Topics at SES San Diego
The main subjects that would have been discussed at their San Diego events:
- Core Search Engine Marketing (SEM) & (SEO) Optimization: This includes the fundamentals of SEO-friendly website design, pay-per-click (PPC) campaign management, link-building, and analytics;
- Advanced and Integrated Strategies: Topics covered moving beyond basics to integrate search with other marketing channels, expand brands internationally, and leverage local and vertical search;
- Emerging and Technical Topics: Sessions focused on optimizing for video, audio, and the then-growing trends of universal search and social media marketing;
- Industry Fundamentals and Career Development: Guidance on building a business case for search, deciding between in-house or agency work, and career growth within the field.