The last SES Conference in New York was held over 12 years ago, in March 2012.
The results show that the SES Conference series used to host a flagship annual event in New York, with the last one listed for March 19-23, 2012.
SES Conference Topics in New York
The main topics at the SES Conference in their final years (around 2011-2012) covered a broad spectrum of digital marketing. While rooted in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, the conference evolved to include all major digital channels of the time, reflecting the move toward integrated marketing.
Here are the main topics discussed at these conferences, compiled from recaps and agendas of SES events in Chicago, San Francisco, Singapore, and New York around 2011-2012.
| Core Topic Area | Specific Focus Areas Discussed | Source / Example |
|---|---|---|
| Search Engine Marketing (SEM) | SEO strategies, PPC management, link building, local search | Core focus of the conference series |
| Social Media Marketing | Facebook, Twitter marketing strategies, measurement (ROI), platform-specific tips | Facebook ads, Twitter tools, social media for lead generation |
| Content Marketing | Strategy across the sales cycle, creation for multiple devices (mobile, smart TV), localization | B2B content optimization, building content for smartphones & smart TVs |
| Data, Analytics & Attribution | Big Data, web analytics, measuring ROI, attribution models | “The Age of Big Data” sessions, keynote by Google’s Avinash Kaushik |
| Mobile Marketing | Mobile strategy, mobile’s impact on retail, “SoLoMo” (Social-Local-Mobile) | How mobile is revolutionizing retail |
| Emerging Trends & Global Strategies | International/global SEO, email marketing, display advertising, usability | Sessions on reaching European and Asian markets |