The last SES conference in Munich was indeed in March 2008, and the event series moved to Hamburg later that year.
Main Topics of SES Conference in Munich
While a specific Munich agenda is unavailable, the SES conference series, which last held a Munich event in March 2008, focused exclusively on search engine marketing
. The core topics would have been:
- Search Engine Optimization (SEO): Strategies for improving website visibility in organic search results;
- Pay-Per-Click Advertising (PPC): Best practices for managing search and other paid advertising campaigns;
- Search Engine Marketing (SEM) Training: Broader instruction on search marketing tactics and strategy.