The SES Conference & Expo was the leading global event series that educated delegates in search and social marketing, putting a special focus on tactics and best practices. SES Events provided instruction from the industry’s top experts, including representatives from the Search Engines themselves. The latest SES Conferences was in London in February 2015.
SES London Digital Marketing Conferences Topics
The main themes at the last SES London Conference revolved around integrating search marketing with the rapidly growing field of social media, and the crucial rise of mobile marketing. Below are the core questions and topics that were discussed.
| Session Track / Focus | Key Questions & Topics Discussed |
|---|---|
| Core Search Engine Marketing (SEO & PPC) | • How to optimize websites for better search engine ranking. • Effective methods for link building. • Managing pay-per-click (PPC) campaigns for better ROI. • Using keyword analysis to improve conversions. |
| Social Media Marketing | • How to evolve from basic social media use to a “Social Business” strategy. • Managing changing customer expectations and a crowded social landscape. • Aligning fast-moving social strategies with slower company cultures. • Integrating social media across the entire customer journey. |
| Local & Mobile Marketing | • Strategies for local search optimization. • Developing effective mobile marketing campaigns. |
| Analytics & Strategy | • Using analytics tools to track performance and maximize ROI. • Conducting competitive analysis. • Improving user experience and landing page conversions. |