The last known conference in Hong Kong under the name SES Hong Kong was held on September 13-14, 2013.
SES Conference Topics in Hong Kong
The primary focus of SES Hong Kong, as part of the Search Engine Strategies conference series, was on practical search marketing, analytics, and the burgeoning role of social media in Asia. While the specific session list for the 2013 event is not available in current search results, industry recaps from the same era indicate the curriculum was heavily centered on Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and data-driven marketing strategies. Furthermore, a key theme for the Hong Kong event was likely integrating social media platforms into the marketing mix, reflecting the conference’s broader evolution from pure search to encompass all major digital channels of the time.