When it comes to SEO tools, there are a plethora of options available in the market. However, two names that stand out among the rest are Ahrefs and Majestic. Both these tools are known for their comprehensive backlink analysis and have been used by countless SEO professionals and digital marketers. But with so many similarities between the two, it can be confusing to determine which one is better for your specific needs. In this blog post, we will compare Ahrefs and Majestic to help you make an informed decision.

Is Ahrefs Equivalent to Majestic?

When evaluating Ahrefs and Majestic as SEO tools, it’s essential to understand that while they share similarities, they are not entirely equivalent. Both platforms are renowned for their capabilities in backlink analysis, which is crucial for search engine optimization. However, their approach to providing SEO solutions and the depth of their features vary, catering to different preferences and requirements.

Ahrefs is widely appreciated for its user-friendly interface and comprehensive data analytics. It offers a robust suite of tools that cover a wide spectrum of SEO tasks, including keyword research, site auditing, competitor analysis, and content exploration. Ahrefs is particularly favored for its extensive database and the speed at which it updates, providing users with up-to-date information. Its keyword research tool is praised for its accuracy and the wealth of metrics it provides, making it invaluable for content strategists and marketers aiming to optimize their search engine presence.

Majestic, on the other hand, specializes in backlink analysis and is often regarded as the authority in this area. It provides an in-depth look at the link-building aspect of SEO, offering features like the Citation Flow and Trust Flow metrics, which help users understand the quality and quantity of backlinks pointing to their site. Majestic’s database is vast, and its tools are geared toward those who want to dive deep into link analysis, be it for auditing their own site’s backlink profile or scrutinizing their competitors’.

The choice between Ahrefs and Majestic should be based on your specific SEO needs:

  • If you require a holistic SEO tool that offers a broad range of features beyond backlink analysis, including keyword research, content planning, and technical SEO audits, Ahrefs might be the more suitable option;
  • If your primary focus is on understanding and enhancing your website’s backlink profile, with a keen interest in the metrics that specifically gauge the quality of links, Majestic could serve your needs better.

Both tools offer trial periods or limited access options, allowing you to explore their functionalities before committing to a subscription. This trial period can be invaluable in determining which tool aligns best with your SEO strategy and goals.

Exploring the Features of Ahrefs and Majestic

Both Ahrefs and Majestic are renowned for their backlink analysis capabilities. They allow users to track and analyze the backlinks of any website, providing valuable insights into their link profile. However, they also offer other features that set them apart from each other.

Ahrefs Features

Ahrefs is a comprehensive SEO tool that offers a wide range of features to help improve your website’s search engine rankings. Some of its key features include:

  • Site Explorer: This feature allows users to analyze the backlink profile of any website, including the number of referring domains, backlinks, and top anchor texts;
  • Keyword Explorer: With this feature, users can research and analyze keywords to find the most relevant and profitable ones for their website;
  • Content Explorer: This feature helps users discover popular content in their niche, allowing them to create similar content to attract more traffic;
  • Rank Tracker: Ahrefs’ rank tracker allows users to track their website’s search engine rankings for specific keywords over time;
  • Site Audit: This feature helps identify and fix any technical SEO issues on your website that may be affecting its performance.
Ahrefs Home Page

Majestic Features

Majestic, on the other hand, is primarily known for its backlink analysis capabilities. However, it also offers other features such as:

  • Site Explorer: Similar to Ahrefs, Majestic’s site explorer allows users to analyze the backlink profile of any website;
  • Keyword Checker: This feature allows users to research and analyze keywords to find the most relevant and profitable ones for their website;
  • Trust Flow and Citation Flow: These two metrics are unique to Majestic and provide insights into the quality and quantity of a website’s backlinks;
  • Topical Trust Flow: This feature helps users understand the topical relevance of a website’s backlinks;
  • Campaigns: Majestic’s campaigns feature allows users to track the backlink profile of their own website over time.

Understanding Ahrefs Majestic and Their Differences

When evaluating Ahrefs Majestic, it’s essential to consider their distinct features and functionalities, as they cater to varied aspects of SEO and backlink analysis. Here’s a detailed comparison focusing on their user interface, backlink index size, and pricing structures, devoid of unnecessary filler.

User Interface

A critical differentiator between Ahrefs and Majestic lies in their approach to design and user experience. Ahrefs presents a modern, intuitive interface that simplifies navigation and makes it accessible even for individuals new to SEO tools. Its layout and visual cues guide users smoothly through its features, reducing the learning curve associated with complex data analysis. Conversely, Majestic’s interface is denser, offering a wealth of information and options right from the start. This abundance of data, while valuable for seasoned users, might pose a challenge for newcomers, requiring a steeper learning curve to fully leverage the tool’s capabilities.

Index Size

The comprehensiveness of a tool’s link index is vital for SEO analysis. Ahrefs leads in this area with an index of over 16 trillion links, showcasing its capacity to provide extensive data on links. This vast index enhances the probability of uncovering valuable connections and insights into a website’s linking profile. Majestic, with its 8 trillion links, also offers a robust database, though smaller in comparison. Despite this, Majestic’s index is meticulously curated, ensuring users have access to reliable and actionable linking data. The difference in size reflects each tool’s data collection and indexing strategies, affecting the depth and breadth of analysis users can perform.


The investment in either tool is contingent upon the user’s budget and specific needs. Ahrefs’ pricing structure is tiered, starting at $99 per month for its Lite plan, scaling to $999 per month for the Agency plan, catering to a broad spectrum of users from individual bloggers to large agencies. Majestic’s pricing, starting at a more accessible $49.99 per month for the Lite plan and peaking at $399.99 per month for the API plan, offers a cost-effective option for users who prioritize backlink analysis. Both platforms provide free trials, allowing potential users to explore their functionalities and determine which tool aligns best with their requirements before committing financially.

Can Ahrefs Get Backlinks from Majestic?

The question that often comes up in this area is “Does Ahrefs get backlinks from Majestic?” When exploring the landscape of SEO tools, particularly in the domain of backlink analysis, Ahrefs and Majestic frequently emerge as two of the industry’s leading platforms. A point of curiosity for many users is the extent to which these tools share data, specifically whether Ahrefs is capable of sourcing backlinks from Majestic’s repository. The straightforward answer to this query is affirmative; Ahrefs is indeed capable of identifying backlinks that are indexed by Majestic. This capability underscores a level of interoperability between these tools, which, at a glance, might suggest a dependency of Ahrefs on Majestic’s datasets.

To fully understand the functionality of Ahrefs, it’s essential to examine its self-sufficient operations and the scope of its indexing capabilities for external links. Ahrefs prides itself on a unique external link index, cultivated through its own web crawling and data gathering activities. This index is extensive and regularly updated to capture the web’s fluctuating landscape. As a result, while Ahrefs can identify external links that Majestic also recognizes, its database is distinct from Majestic’s. There will be instances where Ahrefs identifies external links not recorded by Majestic, and vice versa, Majestic might catalog external links absent from Ahrefs’ collection.

This distinction is crucial for users depending on these platforms for in-depth analysis of external links. The uniqueness of each tool’s index implies that, despite some commonalities, both platforms present exclusive insights and benefits. For professionals seeking to perform detailed audits or competitive analysis of a site’s external link presence, utilizing both Ahrefs and Majestic could offer a more comprehensive overview than depending on just one tool.

The Relationship Between Ahrefs and Majestic

Despite operating in the same competitive landscape of SEO tools, Ahrefs and Majestic showcase a remarkable example of synergy within the industry. Far from maintaining a strictly adversarial stance, these two entities have cultivated a collaborative rapport, with Ahrefs incorporating Majestic’s expansive backlink database into its own analytical toolkit. This strategic integration of Majestic’s data allows Ahrefs to offer its users a more nuanced and comprehensive backlink analysis. Consequently, users benefit from the combined strengths of both platforms, enabling a more thorough exploration of the web’s intricate link structure. This cooperative approach underscores a broader industry insight: leveraging each other’s strengths can lead to enhanced services and a richer understanding of SEO dynamics, thus benefiting the end-users who rely on these tools for optimizing their online presence.

Woman sitting in cafe and working on laptop

Majestic vs Ahrefs: Which is Better for Backlink Analysis?

Now comes the ultimate question – which tool is better for backlink analysis, Majestic or Ahrefs? The answer is not straightforward, as it ultimately depends on your specific needs and preferences. Here are some factors to consider when making your decision:

  • If you are looking for a user-friendly interface and a wide range of SEO features, Ahrefs may be the better choice for you;
  • If you are primarily interested in backlink analysis and want to use a tool with a larger backlink index, Ahrefs may be the better option;
  • If you are on a budget, Majestic’s pricing plans may be more suitable for you;
  • If you want to use both tools together for more comprehensive backlink analysis, then both Ahrefs and Majestic can be beneficial.

Comparing Ahrefs and Majestic’s Backlink Data

To delve deeper into the nuances of Ahrefs and Majestic’s backlink analysis for Amazon.com, a side-by-side comparison reveals distinct insights. Ahrefs reports that Amazon.com is supported by over 1.4 million referring domains, contributing to a vast network of over 8.5 million backlinks. The most frequently used anchor texts leading to Amazon include “amazon,” “prime video,” and “amazon prime,” indicating a strong brand recognition and a significant emphasis on its Prime services. Notably, Ahrefs categorizes the bulk of these backlinks as dofollow, suggesting a high level of trust and authority conveyed by the linking sites.

On the other hand, Majestic’s assessment presents a slightly smaller, yet substantial, backlink ecosystem for Amazon.com, with over 1.2 million referring domains and more than 7.3 million backlinks. The top anchor texts, as per Majestic, are “amazon,” “amazon prime,” and “amazon.com,” highlighting a similar brand focus but with a slight variance in the emphasis on the commercial site itself. Contrary to Ahrefs, Majestic’s analysis leans towards a predominance of nofollow links, which could imply a different interpretation of the site’s authority or a focus on different aspects of link valuation.

This comparison highlights the complexity and variability in analyzing the links pointing to a website. Both Ahrefs and Majestic provide valuable insights into Amazon.com’s link profile, yet they show differences in terms of total counts and the nature of these links. Such disparities may arise from different crawling technologies, update frequencies, and methodologies in classifying and valuing inbound links. For digital marketers and SEO professionals, grasping these differences is essential for a thorough evaluation of a website’s link quality and its potential influence on search engine rankings.

Ahrefs/Majestic Integration: How Does it Work?

Ahrefs and Majestic, two of the most reputable tools in the SEO industry, have established a productive partnership that leverages the strengths of both platforms to offer users a more thorough analysis of backlinks. This collaboration facilitates an integration feature, enabling users to seamlessly transfer data from Majestic directly into their Ahrefs account. Such functionality enhances the utility of Ahrefs by amalgamating Majestic’s extensive backlink database with Ahrefs’ robust analysis tools. This integration is designed to be user-friendly and is accessible across all Ahrefs subscription plans. Users can find this option under the “Import” tab located in the Site Explorer section of Ahrefs, providing a straightforward pathway to augment their backlink analysis capabilities by incorporating data from both platforms. This synergy between Ahrefs and Majestic represents a strategic approach to offering a more comprehensive and nuanced understanding of backlink profiles, essential for optimizing SEO strategies and improving website rankings.

Maximizing Your Majestic SEO vs Ahrefs

Now that we have compared Ahrefs/Majestic, let’s discuss how you can maximize your SEO efforts using these tools. Here are some tips for using Ahrefs and Majestic effectively:

  • Use both tools together for a more comprehensive backlink analysis;
  • Utilize the keyword research features of both tools to find the most relevant and profitable keywords for your website;
  • Regularly track your website’s search engine rankings using Ahrefs’ rank tracker or Majestic’s campaigns feature;
  • Use Ahrefs’ site audit feature to identify and fix any technical SEO issues on your website;
  • Take advantage of Majestic’s trust flow and citation flow metrics to understand the quality of your backlinks.


In conclusion, Ahrefs and Majestic are both powerful SEO tools that offer a wide range of features, including backlink analysis. While they have some similarities, they also have their own unique strengths and weaknesses. Ultimately, the choice between Ahrefs and Majestic depends on your specific needs and preferences. However, using both tools together can provide more comprehensive insights into your website’s backlink profile and help improve your overall SEO efforts.