Today, there is a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues that old-school email marketers never had to face. How do savvy marketers navigate all of this and keep pace with their competition in a rapidly changing multimedia marketing environment?

Presenter:
Andrea Scarnecchia, Vice President of Marketing, Lyris Inc.

Sponsored by Lyris, Inc.

Successful marketers are using content with SEO more than ever to drive and convert qualified prospects to their sites. Learn how to improve your conversion rates with useful tips on SEO, ad writing, associative branding, and much more.

Presenter:
Bob Bahramipour, Vice President of Business Development, TRUSTe

Sponsored by TRUSTe

Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free webinar, you will learn some of the other data that is available, and how to capitalize on it.

Presenter:
Adam Goldberg, Co-founder and CIO, ClearSaleing

Sponsored by ClearSaleing

What ongoing impact is blogging having on companies who must explain their positions and showcase their products? This webcast will cover the latest trends in corporate blogging, Google's unique take on blogger messaging, and Karen will give webcast participants opportunities to ask her their most pressing blogging questions!

Presenter:
Karen Wickre, Senior Manager, Corporate Communications, Google

Sponsored by Connected Marketing Week

Today's selection of tools allows you spy on your competitors easily and legally. In this webinar, Bryan Eisenberg will share the four different ways you can spy on your competition. At the end of this webinar you'll know where to get the tools, how to use them, and what to do with the information you collect.

Presenter:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Sponsored by Compete

In this session you'll learn how to set up Facebook and LinkedIn advertising accounts, how to create ads that garner superior click-through rates, and how to target those ads to tiny, hyper-responsive audiences.

Presenter:
David Szetela, CEO, Clix Marketing

Sponsored by Marin Software

In this free webcast, Gregg Stewart, expert on local search marketing, will explain the essential steps National and Local marketers must take to ensure their advertising efforts in search as well as social marketing are not competitive but complimentary to each other.

Presenter:
Gregg Stewart President of 15miles

Sponsored by 15miles

Rosetta's command of ClearSaleing's attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more.

Presenter:
Brean Bark, Analytics and Optimization Manager, Rosetta
Aaron Smith, Manager, Search, Online and Social Media, Rosetta

Sponsored by ClearSaleing

Increasingly, online scammers, unscrupulous competitors, even misguided affiliates are hijacking well-known brands in ad copy and keywords to intercept search traffic. There are simple steps every search marketer should take to safeguard their web traffic and their campaign ROI from pay-per-click scams. Attend this webinar and get the facts on paid search scams.

Presenter:
Frederick Felman, Chief Marketing Officer at MarkMonitor

Sponsored by MarkMonitor

Email marketers today are facing an extraordinary challenge: how to increase email effectiveness in the face of decreasing budgets and staffing. So how do you optimize your email marketing channel with minimal cost and effort?

Presenter:
Julianne Matzell, Product Management Director, Lyris, Inc
Cathi Mason, Marketing Programs Director, Lyris, Inc.

Sponsored by Lyris, Inc.

With all of the controversy around Facebook's privacy policies, how do you build a vibrant social community without compromising the trust of your audience? How do you acquire user information in a safe and transparent manner, engage people through social media, and at the same time, keep a sharp focus on ROI? Attend this webinar and learn specific details on how Tommy Hilfiger, Heinz, BabyCenter, and ASPCA use performance advertising to acquire user data on a strictly opt-in basis and then engage them effectively through e-newsletters, Facebook, Twitter, and other online brand communities.

Presenter:
Jeff Gottesman, Director, National Accounts at Pontiflex

Sponsored by Pontiflex

Just because somebody clicked on a paid ad and you made a sale, doesn't mean the PPC ad was responsible for it. There's a whole lot of contact before the click and if you're responsible for all of those touch points, you need to be able to appropriate your marketing dollars where they count most.

Presenter:
Adam Goldberg, co-founder and Chief Innovation Officer, ClearSaleing

Sponsored by ClearSaleing

In Q4 of 2009 representatives from iProspect , Google, Yahoo! and Microsoft hosted small, intimate events for online marketers. This webcast is a byproduct of learnings and is intended to be a virtual version of those events - enabling those who dial in to ask questions about paid search and display advertising directly to the experts at iProspect and the search engines.

Presenter:
Andrew Wheeler, Managing Director, iProspect Chicago
Laura Centore, Account Director, iProspect
Melissa Schnurstein, Manager, Account Management, Agency Services, Yahoo!
Vic Drabicky, Director of Vertical Market Development, Range Online Media
Katherine Shappley, Senior Account Executive, Microsoft
Stevie DeGroff, Relationship Manager, Google

Sponsored by iProspect

Display ad campaigns have historically underperformed for advertisers and underwhelmed consumers - why? We'll explore how starting with the ad unit itself — moving from a message-based shrunken billboard to dynamic mini-applications — can increase performance and build a real connection between consumers and your brand.

Presenter:
Jon Aizen, COO, Dapper.net
Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ

Sponsored by Dapper

With the proliferation of smart phones in the consumer's hands and their growing appetite for mobile web access and search services, what are the challenges that large and small companies are facing to better showcase their own websites across a number of different mobile platforms?

Presenter:
Paul Cushman, Director, Mobile Strategy, Yahoo
Michael Bridges, Vice President of Client Services, Covario

Sponsored by Covario

Join us for this webcast which will give you a better understanding of how contextual advertising works. And using the right management tools you'll learn how to plan, execute, control and monitor campaigns for maximum ROI.

Presenter:
Matt Lawson, Director of Marketing, Marin Software
Mike Grehan, Vice President, Global Content Director, Incisive Media

Sponsored by Marin Software

Rapid adoption of social media and mobile devices has forever changed the way audiences consume, share and react to information. Your buyers are spending increasing amounts of time on social and mobile channels. So what are you doing to reach them there? Applying a tri-messaging approach to online marketing can help.

Presenter:
Blaine Mathieu, CMO, Lyris
Erick Mott, Community Practice Leader, Lyris

Sponsored by Lyris, Inc.

Whether you already use display or you're just planning to, you can ensure a better return on your advertising spend by gaining a more complete understanding of the display advertising ecosystem. Armed with that knowledge, you can decide how to build a new program or improve an existing one.

Presenter:
Jamie Lomas, Vice President, Sales and Client Services, AdReady

Sponsored by AdReady

Experienced PPC managers know that proper campaign optimization calls for hyper targeting. This means setting up new campaigns to address small target audiences, and over time, "slicing and dicing" campaign elements to target smaller and smaller audiences.

Presenter:
David Szetela, CEO, Clix Marketing

Sponsored by ClickEquations

In this free webcast, Gregg Stewart, expert on local search marketing, will explain the common local search pitfalls that savvy and successful marketers often fall into, as well as ways these can be corrected or, better yet, avoided. Stewart's poignant tips will help you get the most out of your search marketing efforts.

Presenter:
Gregg Stewart, President of 15miles

Sponsored by 15miles

Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. This webcast will explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site.

Presenter:
Jeffrey Eisenberg, NYTimes Bestselling Author

Sponsored by Sponsored by Brafton