Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. This webcast looks at ways to get the right clicks.

Presenter: Kevin Ryan, VP Global Content Director, Search Engine Strategies & Search Engine Watch

Brought to you by Search Engine Strategies Toronto, Hamburg and San Jose, the ClickZ Network and Search Engine Watch.

Join Michael Katz, Web Marketing, Progress Software and former analyst, Elana Anderson, Principal, NxtEra Consulting as they discuss the unique challenges B2B marketers face and how web analytics solutions are helping them succeed.

Moderator: Karen Hudgins, Unica

Learn how to:
• Integrate web analytics into your overall B2B marketing strategy
• Develop a framework for measuring consumer behavior
• Identify meaningful key performance metrics (KPIs) for your enterprise
• Apply web analytics insights to improve web site navigation, content & SEM
• Invigorate your team & formulate actionable KPIs to drive your business goals

Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae, is back to answer more of your questions and this time he's bringing along Search Engine Strategies' Kevin Ryan. Participants must purchase a copy of Meatball Sundae in order to register for this webcast.

To reach the registration page, you must enter a login and password.

Login: meatball (lowercase)
Password: ?

The password is the answer to this question:
What is the last word on page 60 of Meatball Sundae?

If you haven't purchased Meatball Sundae yet, you can receive a 40% discount at: www.bn.com/meatball

This exclusive 60 minute closed-circuit webcast takes place in advance of Nick Carr's keynote presentation at this year's SES London Conference & Expo. Here is your chance to engage Nick with specific technology and business questions of your own and discuss Nick's most recent book, The Big Switch: Rewiring the World, from Edison to Google.

In advance of Search Engine Strategies Chicago 2007, featured panelist Jack Myers joins conference chair Kevin Ryan for a discussion about the future of connected marketing. With technologies like collaborative filtering and social search, your search destination in the future might not be a search engine. Privacy considerations further complicate the situation and the future might look a bit different than you'd expect.

Large enterprises face unique challenges integrating SEO and Paid Search. In the past, CEOs, CFOs, CMOs, and CTOs ignored Search. The most honest CXOs will confess, "A couple years ago, I didn't even get Google." Much less Yahoo, MSN or Ask. Now the best and brightest Fortune 500 and Forbes 400 executives deploy sophisticated SEO / SEM strategies to deliver top-line revenues and bottom-line profits. This event will focus on what the best and brightest CMOs are doing right - and why no corporations have the answer, yet. Learn why CMOs still have "the most dangerous job" in America. Find out where major corporations are on the path to global SEO SEM integration.