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For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

In partnership with:
Digital Marketing Association
This workshop provides the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy.
Workshop

1:00-4:00pm

Going Direct with Search Engine Marketing

Rainer Maria Rilke, a German poet once said, "the future enters us... in order to be transformed in us, long before it happens." We think these are words to live by, not only in life, but in work too. That's how passionate we are about what we do at SearchEngineWatch.com and that's what we are going to share with you.

Search Engine Marketing has gone beyond tactics to trick search engines into completely complimentary methodology for all forms of marketing, including direct.

Advertising budgets are rapidly shifting from above the line spending on a narrow range of channels to a multiplicity of below the line direct marketing channels and search engines are consistently proving to be the glue that hold all these initiatives together.

We'll teach you how to integrate search into your direct marketing mix. In this 3-part intensive workshop we'll walk you through the fundamentals of search as it started, to popular tactics of the present day and into future proofed strategies for the smart marketer.

Part 1: We'll get the technical stuff out the way early, so expect checklists and ways to audit your site and support your DM activities. We'll also discuss ways to smash through the cultural limits within your company to get the senior decision makers on board and supporting your campaigns.

Part 2: We'll take a look at how social media is affecting search and how the customer journey is changing. We'll also discuss tactics that dovetail search & DM together so that you are mining the gold from your off list activities.

Part 3: We'll discuss the likely trends in search marketing and how data is going to exist for DM that never existed before. We'll discuss ways that we think you can capitalize on it now and transform the future trends into smart tactics for 2010. When you know what is coming, you know exactly how you need to approach the challenges you face now.

Deliverables:

  • How to audit your current strategies for future proofed search marketing.
  • How to break down the barriers and between internal teams and demonstrate value to senior decision makers to achieve your goals.
  • How to 'glue' all your DM activities into a vision for the future that supports the way search engines and social networks are radically transforming consumer behavior.
Instructors:
Jonathan Allen, Director, Search Engine Watch
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing

SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Media Partners
In Association with
Search Engine Watch
ClickZ

News Distribution
PRWeb