Watch interviews from last year's Search Engine Strategies conference in London. The next SES London event will take place 16-18 February 2010.

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also e-mail sales@sesconference.com or call JoAnn Simonelli +1 646-755-7255.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@sesconference.com.

SES Search Engine Marketing (SEM/SEO) Training

This training event has been postponed to coincide with SES London.
It will take place on Friday, 19 February, 2010.

Monday, 26 October, 2009
7:30am-8:00am Coffee & Registration
8:00am-12:00pm Essentials of a Successful SEO Project (Part 1) Introduction to Mobile Marketing & Mobile SEO
12:00pm-1:00pm Lunch Break
1:00pm-5:00pm Essentials of a Successful SEO Project (Part 2) Social Media & SEO Synergies Workshop

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.

Essentials of a Successful SEO Project
Time:Part 1 - 8:00am-12:00pm, Part 2 - 1:00pm-5:00pm
Instructors:Andy Atkins-Krüger, WebCertain Global Ltd & Dixon Jones, Receptional LTD
Description:

Whilst search engine optimisation (SEO) accounts for only 20% of a company's search marketing efforts, over 50% of all traffic from search is organic. A good approach to SEO can deliver spectacular results for marketing teams that can tame the company website. This intensive training day will help you understand how to harness the power of the search engines, using sound marketing principals that fit in with today's joined up marketing strategies. Professional and ethical SEO requires a solid understanding of marketing and basic mathematical principals, with the route map and tools to understand how to generate the best possible traffic for your website from the search engines. Learn in one day all of the key elements you need to know for a successful search engine optimization (SEO) project from two of the leading UK-based practitioners.

The training day has core and optional elements, allowing SEO practitioners of all levels and skill sets to investigate the areas of SEO most important to their organization.

 
 

Who should attend?

SEO Practitioners

Agenda/What will I learn?

Objective Setting - All Participants

  • Using Web Analytics Effectively
  • Getting the Most from Keyword Research
  • Link Intelligence
  • Ranking Factors

What Constitutes Good Site Architecture for SEO - All Participants

  • Social Media and Blogging Strategies
  • Emerging media - images/video
  • International and Multilingual Considerations
  • Future Proofing Your Campaign

Goal Review and Arguing Your Business Case- All Participants

About the Instructors
Andy Atkins-Krüger Andy Atkins-Krüger
Managing Director
WebCertain

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralised hub for clients. It is one of the only agencies to focus solely on international projects and covers over 36 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes regular columns for SearchEngineLand and SearchEngineWatch and is the Managing Editor for multilingual-search.com. He also speaks regularly at conferences around the world including SES, SMX, Eye for Travel, Click Asia Summit and PubCon. In addition, Andy is the Chair of the International Search Summit, an event run by WebCertain which focuses entirely on international search and social media topics. From 2011, the Summit will be held at all SMX events in Europe and the US.

Dixon Jones Dixon Jones
Marketing Director
Majestic SEO

Dixon Jones became the Marketing Director of the world�s largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.  Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors - including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.




Introduction to Mobile Marketing & Mobile SEO
Time:8:00am-12:00pm
Instructor:Cindy Krum, Rank-Mobile
Description:

In this 4 hour training session, attendees will learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy. Students are welcome to bring their laptops to this session. Wireless access will be provided.

 
 

Who should attend?

This program is intended for mobile and traditional SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, agency representatives and Internet consulting professionals who want to make the most of the opportunity search engines offer.

What will I learn?

After attending this workshop, you will be able to:

  • Understand how mobile marketing fits into the traditional and online marketing mix
  • Determine what mobile marketing strategy is most appropriate for your target market
  • Update your existing site to be found and used on a variety of mobile devices
  • Choose a mobile site architecture that will work for your site and your customers
  • Direct mobile meta crawlers and mobile users to mobile content
  • Author meta data that ranks well in mobile search and is compelling for mobile searchers
  • Leverage local and universal search results in mobile search engines
  • Provide a good mobile user experience for all mobile devices
  • Test mobile websites to ensure they render correctly across different devices
  • Track and evaluate your mobile success
  • Anticipate future opportunities in mobile marketing.

What is Mobile Marketing & Mobile SEO?

  • Definitions & Statistics
  • Included Technologies
  • General Goals

What are the Tenants of a Good Mobile Marketing Strategy?

  • Find-ability
  • Usability
  • Interactivity

How do you Develop a Mobile SEO Strategy

  • Mobile Site Architecture
  • Content Development for Mobile
  • Mobile-Specific Site Features
  • Keyword Selection for Mobile
  • Universal & Local SEO for Mobile

How do you Develop a Text Messaging Strategy?

  • Getting Users to Opt in for SMS
  • Short Codes and Premium Short Codes
  • Linking SMS with Other Media
  • Compelling SMS messaging

How do you Develop a Mobile Couponing & Email Strategy?

  • Getting Users to Opt in for Coupons & Email
  • Mobile Email Rendering
  • Targeting and Messaging Concerns
  • Making Mobile Email Interactive

What is the Future for Mobile Marketing?

  • Omnipresence of the Web
  • Growth of Mobile Infrastructure and Networks
  • Growing Privacy Concerns
About the Instructor
Cindy Krum Cindy Krum
Founder & CEO
MobileMoxie

Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing tool set available today. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international trade events on a regular basis.

Cindy is an active member of the search community and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, Search Engine Watch, Marketing Land, SEOmoz, Search Engine Strategies Magazine, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.




Social Media & SEO Synergies Workshop
Time:1:00pm-5:00pm
Instructor:Lee Odden, TopRank Online Marketing
Description:

The intersection of social media and search engine optimization provides numerous benefits including the ability to grow social networks via search based discovery as well as leveraging social channels for content promotion and link building. Effective social media interactions result in content that can be optimized for search giving those companies a competitive advantage in achieving better search visibility.

This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales.

The SEO and Social Media Workshop includes social media strategy development including audience profiles, identifying practical objectives, tactics, tools and measuring success. Numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking to marketing with Twitter are covered with practical exercises to reinforce key principles.

 
 

Who should attend?
  • Client-side marketing professionals
  • Search engine optimization specialists
  • Digital marketing professionals
  • E-commerce professionals
  • Interactive marketing and new media professionals
  • Direct and multichannel marketing professionals
  • PR and Communications professionals
Benefits/What will I learn?
  • Learn the key benefits of a combined Search and Social Media Marketing effort
  • Build a social media friendly SEO program: Social Media Monitoring, Audience Profile, Objectives, Strategy, Social Technologies & Platforms, SEO & Social Media Analytics
  • Learn how other companies have launched successful social media and SEO/social media marketing programs
  • Become familiar with how to keyword optimize specific social media content on Facebook, LinkedIn, Twitter, Blogs and YouTube
  • Understand social media metrics for success to improve sales online
Agenda
  • Understand the Social Media landscape
  • Monitoring & listening tools
  • Building a social media strategy
  • Social media case studies
  • Integrating SEO tactics with Social Media content: Social Networks, Blogs, Video & Media Sharing, Twitter
  • Search and Social Media Success Metrics
About the Instructor

Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.


 
"SES San Jose really lived up to its name — Search Engine Strategies. The Day 1 content got us out of the
weeds and focused on high-level strategic concepts. Day 2 and beyond activated the tactical and practical discussion that's also crucial for those looking to master all things search."
 —Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media

 
"As CMO of Marin Software, purveyor of the leading enterprise-class paid search management application,
I'm always looking for efficient and effective ways to reach our audience of search agencies and large-scale advertisers. To help us accomplish that, Incisive Media has assembled an impressive array of properties and programs such as the Search Engine Strategies Conference & Expo, SearchEngineWatch.com and Search Engine Watch Webcasts. We exhibit, present, sponsor and advertise at these venues and it's this sort of integrated marketing that delivers powerful results and best bang for the buck."
 —Marc Barach, CMO, Marin Software

 
"Search engine marketing firm iProspect works primarily with clients who have large or complex websites,
many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Francisco and Chicago."
 —Bill Muller, CMO, iProspect

 
"In terms of value, the global Search Engine Strategies Conference and Exposition series is one of the best
as it delivers an excellent 'bang for your buck' compared to the other events we have attended. Their seminars and panels consistently deliver literally hundreds of tips, tactics and strategies around improving your paid search and display campaign performance while offering up tons of info on optimizing your websites. In addition, the networking is second to none resulting in us taking home numerous qualified leads."
 —Alon Sheafer, VP Products and Marketing, Kenshoo

 
"As a speaker and Premier Sponsor of Search Engine Strategies for many years, Bruce Clay has always
found the information, networking, and vendor interaction to be fantastic, clearly contributing to our business and always justifying our participation."
 —Bruce Clay, President, Bruce Clay, Inc.

"SES is always a well-run show from start to finish. Well organized, great seminar sessions and good prospects."

 —Christa Roettele, Director, External Communications, TrueLocal

 
"Hitwise has been a sponsor at the Search Engines Strategies shows in the US and the UK for several years.
SES ranks among those shows from which we see the greatest return. The event provides us great brand visibility within the search marketing community as well as quality leads. It also is a great place for us to connect with our clients, many of whom come to this event for the networking as well as the extensive educational program."
 —Ginny Redgate, VP Marketing, Hitwise


SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager




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