SES Search Engine Marketing (SEM/SEO) Training
This training event has been postponed to coincide with SES London.
It will take place on Friday, 19 February, 2010.
These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.
|Time:||Part 1 - 8:00am-12:00pm, Part 2 - 1:00pm-5:00pm|
|Instructors:||Andy Atkins-Krüger, WebCertain Global Ltd & Dixon Jones, Receptional LTD|
Whilst search engine optimisation (SEO) accounts for only 20% of a company's search marketing efforts, over 50% of all traffic from search is organic. A good approach to SEO can deliver spectacular results for marketing teams that can tame the company website. This intensive training day will help you understand how to harness the power of the search engines, using sound marketing principals that fit in with today's joined up marketing strategies. Professional and ethical SEO requires a solid understanding of marketing and basic mathematical principals, with the route map and tools to understand how to generate the best possible traffic for your website from the search engines. Learn in one day all of the key elements you need to know for a successful search engine optimization (SEO) project from two of the leading UK-based practitioners.
The training day has core and optional elements, allowing SEO practitioners of all levels and skill sets to investigate the areas of SEO most important to their organization.
|Who should attend?||
|Agenda/What will I learn?||
Objective Setting - All Participants
What Constitutes Good Site Architecture for SEO - All Participants
Goal Review and Arguing Your Business Case- All Participants
|About the Instructors||
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralised hub for clients. It is one of the only agencies to focus solely on international projects and covers over 36 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular columns for SearchEngineLand and SearchEngineWatch and is the Managing Editor for multilingual-search.com. He also speaks regularly at conferences around the world including SES, SMX, Eye for Travel, Click Asia Summit and PubCon. In addition, Andy is the Chair of the International Search Summit, an event run by WebCertain which focuses entirely on international search and social media topics. From 2011, the Summit will be held at all SMX events in Europe and the US.
Dixon Jones became the marketing director of the world’s largest link analysis engine, Majestic SEO, in 2009. Majestic has transformed the SE industry by providing link intelligence on a scale previously unknown in the industry. Jones has been at the forefront of search marketing since 1999, when he set up the UK-based search marketing consultancy Receptional. He regularly presents at search conferences all over the world and has helped clients in all sectors—including UK newspapers and the international search engines themselves—to understand their search strategies. His consulting clients come from a wide variety of complex sectors, from travel to gambling.
Introduction to Mobile Marketing & Mobile SEO
|Instructor:||Cindy Krum, Rank-Mobile|
In this 4 hour training session, attendees will learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy. Students are welcome to bring their laptops to this session. Wireless access will be provided.
|Who should attend?||
This program is intended for mobile and traditional SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, agency representatives and Internet consulting professionals who want to make the most of the opportunity search engines offer.
|What will I learn?||
After attending this workshop, you will be able to:
What is Mobile Marketing & Mobile SEO?
What are the Tenants of a Good Mobile Marketing Strategy?
How do you Develop a Mobile SEO Strategy
How do you Develop a Text Messaging Strategy?
How do you Develop a Mobile Couponing & Email Strategy?
What is the Future for Mobile Marketing?
|About the Instructor||
Chief Executive Officer
Cindy Krum is passionate about bringing creative online marketing solutions to Rank-Mobile clients, working with them to develop high-level mobile and international marketing strategies. Cindy speaks at national and international trade events about mobile web marketing, social network marketing, and international SEO. She writes for industry publications and has been quoted in PC World, Internet Retailer, TechWorld, Direct Magazine, and Search Marketing Standard. She served as the co-chair of the SEMPO emerging technologies mobile web task force and is an active member of the search community.
Social Media & SEO Synergies Workshop
|Instructor:||Lee Odden, TopRank Online Marketing|
The intersection of social media and search engine optimization provides numerous benefits including the ability to grow social networks via search based discovery as well as leveraging social channels for content promotion and link building. Effective social media interactions result in content that can be optimized for search giving those companies a competitive advantage in achieving better search visibility.
This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales.
The SEO and Social Media Workshop includes social media strategy development including audience profiles, identifying practical objectives, tactics, tools and measuring success. Numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking to marketing with Twitter are covered with practical exercises to reinforce key principles.
|Who should attend?||
|Benefits/What will I learn?||
|About the Instructor||
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.