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Profile
Kerstin Baker-Ash
Senior Search Analyst
I Spy Search Limited
Kerstin is the senior search analyst at I Spy Search Marketing, the U.K.'s leading independent search engine marketing agency. Founded in 2005 and built on the philosophy of delivering an integrated paid and natural service solution, I Spy provides clients on both sides of the Atlantic coordinated and holistic campaign management strategies. Kerstin is a firm advocate for the communal development of SEM best practices; she is a member of SEMPO and a founding agency member of the Institute of Practitioners in the advertising search panel. Prior to joining I Spy, Kerstin worked in-house in the travel industry and in government. A native Torontonian, Kerstin attended Mount Allison University and Eberhard-Karls Universität Tübingen. Kerstin lives in Hertfordshire, U.K., with her husband, James.
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