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Profile
Jeff Lancaster
Managing Director
Outrider
As managing director of Outrider, a division of GroupM Canada Inc, Jeff leads a team of seasoned search marketing professionals who provide best-of-breed organic and paid search solutions to a roster of top clients including Dell, Microsoft, Labatt, WestJet, and Ford of Canada. Jeff sits as a member of the IAB Canada's board of directors and is currently the chair of the IAB Canada search marketing committee. Prior to joining Outrider in 2008, Jeff was most recently the VP of sales and business development for 24/7 Real Media Canada. In this role he managed the Canadian operations of 24/7 and its display media sales, e-mail, technology and search marketing divisions. He holds a bachelor of commerce degree in marketing from the University of Guelph and has discussed digital marketing on a variety of TV and radio shows and spoken at events conducted by the Interactive Advertising Bureau of Canada and AdTech.
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