Search Training Class
May 9, 2007
Hyatt Regency, Columbus, OH
There is an additional cost of $695 for this half-day training. Workshops are limited to 30 students in order to provide personal training to all, so please register soon to ensure that we reserve a spot for you.
This workshop can be taken in addition to SEW Live! or independently. The half–day training has been created to provide attendees with guided, hands–on exposure that puts theory into practice in a highly interactive environment. This in–depth training in a small class setting means that your instructors are readily accessible for informal one–on–one or small group discussions. Whether you are a consultant, site designer, website owner, or in–house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave this intensive workshop with the necessary skills and tools to improve your business results and take your search engine marketing to another level!
Social Media: The Good, The Bad and the Clueless
Search Engine Marketing Training
May 9, 2007
Social media marketing is one of the most talked about online marketing tactics of 2007. “Just get your site on Digg” is a common refrain among popular Internet bloggers. But does social media really work? Does it build positive buzz and name recognition for your company? Does it result in quality in-bound links? Does it produce sales? Or, does it simply cause your server to crash under a short-lived traffic spike while you try to pick up the pieces?
Join Jennifer Laycock and Matt Bailey as they dig into the often confusing world of social media and consumer generated media web sites. Find out how to choose the social media marketing tactic that best suits your business and learn how to track the results of your campaigns to learn more than just how much traffic you’ve snagged.
Who is this workshop for?
This workshop is for marketers and business owners that want to learn more about how social media marketing works and whether or not it’s a good idea for their business.
How will I benefit?
After attending this half-day workshop, you will have a solid base level understanding of concepts that are vital to social media marketing including:
What will I learn?
In this workshop, you will gain a better understanding of the concepts, ideas and implementations that are required to launch a social media campaign. You’ll learn why the Internet has created a unique environment that draws together like-minded people and how they use new technology to share ideas and information. You also learn how you can harness that environment to promote your own products and services.
The workshop will give real life examples of the successful and unsuccessful social media campaigns as well are sharing insight on how to safely wade into the social media waters. This workshop will also focus on how you can make use of consumer generated media environments like photo and video sharing sites, blog marketing, discussion forums and more to both monitor and expand your company’s online persona.
Consumer generated media (the heart of social media) is the fastest growing form of media online today. It’s only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
Who Are The Workshop Leaders:
Jennifer Laycock is the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small Business owners about search engine marketing, viral marketing and online reputation management. Jennifer also operates as an independent online marketing consultant specializing in organic search marketing and viral marketing. Her clients have included companies like Verizon, American Greetings, Highlights for Children and Option-Line, a national crisis-pregnancy hotline. She is also the author of the popular e-books “The Small Business Guide to Search Engine Marketing” and “Zero Dollars, a Little Talent and Thirty Days.”
Known for her down–to–earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk.
Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Media’s popular Search Engine Strategies conferences, the eComXpo virtual trade show, Microsoft’s Small Business Summit and several local search marketing training seminars. In 2005, Jennifer delivered the keynote presentation at the MIVA Small Business Conference. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.
Matt Bailey is the president and founder of SiteLogic, a web marketing consulting firm. SiteLogic specializes in consulting and educating clients in analytics, usability, accessibility and effective web site marketing using search engines, viral techniques, and blogs.
Matt has been in the search marketing industry since 1996. As early as then, he was evaluating websites based on brand protection and ROI. Matt started speaking in the late 1990's at Bed and Breakfast seminars, teaching website marketing and search engine optimization.
For more than six years, Matt worked in development agencies, which enabled him to gain a complete view of the website process, starting from the hosting and architecture. Using this knowledge with his background in marketing, he brings a unique sense of perspective to the entire web marketing process.
A sought after speaker around the world, Matt is a regular speaker at the Search Engine Strategies Conferences, DMA (Direct Marketing Association) Conferences, and the American Advertising Federation. He is known for his fun, conversational style of presenting technical topics in an understandable and clear method.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at firstname.lastname@example.org or call 203–295–0050.
May 9th: 7:30am – 5:30pm
May 9th: 8:00am – 12:00pm
May 9th: 1:00pm – 5:00pm
Some of the organizations that have sent delegates to previous SES events:
Adobe Systems, Inc
Alaska Tour & Travel
American Greetings Interactive
American Heart Association
Bank Of America
Budget Truck Rental
Cathay Pacific Airways
Charles Schwab & Co
Countrywide Home Loans
Deloitte & Touche Llp
Ernst & Young
First Franklin Financial Corp
Fujitsu America, Inc.
H&R Block Mortgage
JP Morgan Chase
Mckinsey & Company
Royal Bank Of Canada
The Children's Place
The Vermont Country Store
Walt Disney Internet Group
Washington State University