May 9th, 2007 • Hyatt Regency Columbus • Columbus, OH    


Wednesday, May 9th, 2007*
7:30am - 5:30pm Registration
8:00am - 12:00pm Training Class
Social Media Workshop: The Good, The Bad and the Clueless
(training available for an additional cost – limited space available)
12:00pm - 1:00pm Lunch
1:00pm - 2:15pm Organic Optimization Strategies
Common Sense SEO/SEM

Web Standards/Accessibility Issues in SEO

How I Learned To Stop Worrying And Love Content Creation

Measuring Organic Success

2:15pm - 2:45pm Networking Break
2:45pm - 4:00pm Paid Search
Paid Search Keyword & Campaign Strategies

Measuring Ad Performance & KPIs (Key Performance Indicators)

Re-investing ROI: A Case Study

4:00pm - 4:30pm Networking Break
4:30pm - 5:30pm Searchpourri
Link Building: Do It Right the First Time

Measuring the Impact of Social Media

5:30pm - 6:30pm Networking Cocktail Reception

*Agenda subject to change


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners and buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers