The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 February 28 - March 3, 2005 • Hilton New York • NYC

			
Event Hours:
Registration Hours
February 27: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
February 28: 7:30am - 5pm
March 1: 8am - 6:30pm
March 2: 8am - 5:30pm
March 3: 8am - 2pm
Conference Hours
February 28: 9am - 5:15pm
March 1: 9am - 5:30pm
March 2: 9am - 6:30pm
March 3: 9am - 2pm
Expo Hall Hours
March 1: 10am - 6:30pm (reception 5:30-6:30)
March 2: 10am - 4pm

Premier Plus Sponsors:
iProspect Search Engine Marketing


Premier Business Sponsor:
Verizon Superpages logo
SES Car Sponsor:
Accoona
Premier Sponsors:
Bruce Clay Inc logo
Enhance Interactive
Google
Lycos
MachInteractive
Zunch
Wi-Fi Lounge Sponsor:
Info.com
Media Sponsors:
BtoB
DMNews
HostingTech
Target Marketing
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

Session Planner

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - ORGANIC LISTINGS - AD LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.

Day 1:

    Attend all sessions in the Fundamentals Track

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Dynamic Web Sites, Perfecting Paid Listings or What Is Spam
    11:30am-12:45pm - Writing For Search Engines
    2:00pm-3:30pm - Successful Site Architecture or Creating Compelling Ads & Landing Pages
    4:00pm-5:30pm - Link Building Basics

Day 3:

    9:00am-10:30am - Converting Visitors Into Buyers
    11:00am-12:30pm - Measuring Success Overview
    1:45pm-3:15pm - Any session of interest
    3:45pm-5:15pm - Any session of interest, though Measuring Offline Sales & Conversion and Site Clinic are most suited for beginners
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - Any session of interest, though What Is Content and Site Clinic are most suitable for beginners.
    10:45am-12:00pm - Any session of interest. Link Building Clinic highly recommended
    12:45pm-2:00pm - Any session of interest, though Budget & Overlooked Tactics and Site Clinic are most suited for beginners.



Advanced Itinerary

Experienced with search engine marketing? Here are sessions with advanced components.

Day 1 & 2:

    Any sessions of interest OTHER THAN those in the Fundamentals Track

Day 3:

    Any sessions of interest OTHER THAN those in the Measuring & Converting Track or Clinics Track (though some of those may also be of interest)

Day 4:

    Any sessions of interest OTHER THAN those in the Clinics Track.


Organic Listings Itinerary

Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:

Day 1:

    See if sessions in the Advanced Issues, Special Topics or JupiterResearch Track seem of interest. If not, skip this day.

Day 2:

    9:00am-9:30am - Opening Keynote
    9:45am-11:00am - What Is Spam, Public Relations Via Search Engines or Dynamic Web Sites
    11:30am-12:45pm - Indexing Summit or Webfeeds, Blogs & Search
    2:00pm-3:30pm - Any session of interest other than in Advertising Track
    4:00pm-5:30pm - Any session of interest other than in Advertising Track

Day 3:

    9:00am-10:30am - Search Convergence
    11:00am-12:30pm - Organic Listings Forum especially recommended. Otherwise, Measuring Success Overview or Local Search Marketing Tactics.
    1:45pm-3:15pm - CSS Myths, Mistakes & Reality especially recommended. Otherwise, Measuring Success Tactics or Meet The Local Search Engines
    3:45pm-5:15pm - Redirects & Rewriting especially recommended. Otherwise, Measuring Offline Sales & Conversion or Reaching Out To Europe
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - Advanced Link Building Forum or What Is Content?
    10:45am-12:00pm - Meet The Crawlers especially recommended. Otherwise, Business To Business Tactics Or Integrating Search Into Other Marketing
    12:45pm-2:00pm - Advanced Search Term Research Tools especially recommended. Otherwise, Big Site/Big Company SEM or Budget & Overlooked Tactics



Ad Listings/Advertising & Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1:

    Basic people should attend all sessions in Fundamentals Track
    Advanced people should consider sessions in the other tracks

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Perfecting Paid Listings for basic or advanced people. Public Relations Via Search Engines for advanced people
    11:30am-12:45pm - Writing For Search Engines for basic people. Per Per Call for advanced people
    2:00pm-3:30pm - Creating Compelling Ads & Landing Pages for basic or advanced people. Shopping Search Tactics or News & Webfeed Search for advanced people
    4:00pm-5:30pm - Broad Matching & Other Ad Targeting Options or Branding Tactics For Search especially recommended.

Day 3:

    9:00am-10:30am - Converting Visitors for basic people. Search Convergence for advanced people
    11:00am-12:30pm - Measuring Success Overview for basic people. Click Fraud: A Legal Look or Local Search Marketing Tactics for advanced people
    1:45pm-3:15pm - Any session of interest other than CSS Myths, Mistakes & Reality
    3:45pm-5:15pm - Any session of interest other than Redirects & Rewriting
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - Ad Management Tactics and Ad Agencies & SEM especially recommended.
    10:45am-12:00pm - Any session of interest other than Meet The Crawlers or Link Building Clinic
    12:45pm-2:00pm - Any session of interest other than Advanced Search Term Research Tools or Site Clinic



Been Before Itinerary

Search Engine Strategies runs three times per year in the US so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.

Day 1:

    Most sessions other than those in the Fundamentals Track are new. See the Conference At A Glance guide for NEW! notations for specific guidance

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Perfecting Paid Listings
    11:30am-12:45pm - Pay Per Call or Indexing Summit
    2:00pm-3:30pm - News & Webfeed Search
    4:00pm-5:30pm - Branding Tactics For Search

Day 3:

    9:00am-10:30am - Search Convergence
    11:00am-12:30pm - Click Fraud: A Legal Look
    1:45pm-3:15pm - Local Search Marketing Tactics (first time for for NY)
    3:45pm-5:15pm - Measuring Success Tactics (first time for NY); Brand Summit: Life After Google-Geico; CSS Myths, Mistakes & Reality
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - Ad Management Tactics (first time for for NY); Ad Agencies & SEM; What Is Content
    10:45am-12:00pm - Integrating Search Into Other Marketing (first time for NY); Meet The Crawlers
    12:45pm-2:00pm - Big Site/Big Company SEM; Budget & Overlooked Tactics


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


[an error occurred while processing this directive]