The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 February 28 - March 3, 2005 • Hilton New York • NYC

			
Event Hours:
Registration Hours
February 27: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
February 28: 7:30am - 5pm
March 1: 8am - 6:30pm
March 2: 8am - 5:30pm
March 3: 8am - 2pm
Conference Hours
February 28: 9am - 5:15pm
March 1: 9am - 5:30pm
March 2: 9am - 6:30pm
March 3: 9am - 2pm
Expo Hall Hours
March 1: 10am - 6:30pm (reception 5:30-6:30)
March 2: 10am - 4pm

Premier Plus Sponsors:
iProspect Search Engine Marketing


Premier Business Sponsor:
Verizon Superpages logo
SES Car Sponsor:
Accoona
Premier Sponsors:
Bruce Clay Inc logo
Enhance Interactive
Google
Lycos
MachInteractive
Zunch
Wi-Fi Lounge Sponsor:
Info.com
Media Sponsors:
BtoB
DMNews
HostingTech
Target Marketing
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

NOTE: Exhibit Hall Open on March 1: 10am - 6:30pm (reception 5:30-6:30) and March 2: 10am - 4pm

Sunday, February 27, 2005
5:00pm - 7:00pm CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY
Monday, February 28, 2005
8:00am - 9:00am Registration and Continental Breakfast
Rooms / Tracks Fundamentals Track Advanced Issues Track Special Topics Track
Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Competitive Research
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
What Makes a Professional SEM? Search Forecast and Outlook: Profiting from Growth through 2009
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
The Search Landscape
NEW!

FOCUS: Both
SKILL: Advanced
Hiring An SEM Firm
4 STAR RATED!

FOCUS: Both
SKILL: Any
Applying the Lessons of Search to Other Direct Marketing Initiatives
12:30pm - 1:45pm Networking Lunch (with new Birds Of A Feather Seating)
1:45pm - 3:15pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Searcher Behavior
NEW!

FOCUS: Both
SKILL: Advanced
  Selecting the Right SEM Firm for Large Marketers
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Buying Search Engine Advertising

FOCUS: Ads
SKILL: Basic
Search Algorithm Research & Developments
NEW!

FOCUS: Both
SKILL: Organic
  Blogs, Boards, and Posts: Capturing Consumer Buzz Online
 
Tuesday, March 1, 2005
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 9:30am Keynote
Jerry Yang, Co-founder, Chief Yahoo and Director, Yahoo! talks with Search Engine Watch editor Danny Sullivan
9:30am - 9:45am Session Interval
Rooms / Tracks Fundamentals Track Advertising Track Organic & Retailer Track Vertical Track
9:45am - 11:00am Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Perfecting Paid Listings
NEW!

FOCUS: Ads
SKILL: Basic
What Is Spam?
NEW FOR NY!

FOCUS: Organic
SKILL: Any
Public Relations Via Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
11:00am - 11:30am Morning Coffee Break
11:30am - 12:45pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Pay Per Call Ads
NEW!

FOCUS: Ads
SKILL: Any
Indexing Summit
NEW!

FOCUS: Organic
SKILL: Advanced
Webfeeds, Blogs & Search
4 STAR RATED!

FOCUS: Both
SKILL: Any
12:45pm - 2:00pm Networking Lunch (with new Birds Of A Feather Seating)
2:00pm - 3:30pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Creating Compelling Ads & Landing Pages

FOCUS: Ads
SKILL: Any
Shopping Search Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
News & Webfeed Search
NEW!

FOCUS: Both
SKILL: Any
3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:30pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Broad Matching & Other Ad Targeting Options
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Meet The Shopping Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Branding Tactics For Search
NEW!

FOCUS: Both
SKILL: Any
5:30pm - 6:30pm Networking Cocktail Reception
 
Wednesday, March 2, 2005
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:30am Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Convergence
NEW!

FOCUS: Both
SKILL: Any
10:30am - 11:00am Morning Coffee Break
Rooms / Tracks Measuring & Converting Track Advertising Track Vertical Track Organic Track Clinics Track
11:00am - 12:30pm Measuring Success Overview
4 STAR RATED!

FOCUS: Both
SKILL: Any
Click Fraud: A Legal Look
NEW!

FOCUS: Ads
SKILL: Any
Local Search Marketing Tactics
NEW FOR NY!

FOCUS: Both
SKILL: Any
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:30pm - 1:45pm Networking Lunch (with new Birds Of A Feather Seating)
1:45pm - 3:15pm Measuring Success Tactics
NEW FOR NY!

FOCUS: Both
SKILL: Any
Brand Summit: Life After Google-Geico
NEW!

FOCUS: Ads
SKILL: Any
Meet The Local Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
CSS Myths, Mistakes & Reality
NEW!

FOCUS: Organic
SKILL: Advanced
Ad Copy & Landing Page Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Measuring Offline Sales & Conversion
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Engine Advertising Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Reaching Out To Europe
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Redirects & Rewriting
NEW FOR NY!

FOCUS: Organic
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
5:30pm - 6:30pm Evening Forum With Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Thursday, March 3, 2005
8:00am - 9:00am Registration and Continental Breakfast
Rooms / Tracks Organic Track Advertising Tactics Track Branding & Integration Track Tactics Track Clinics Track
9:00am - 10:15am Advanced Link Building Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Ad Management Tactics
NEW FOR NY!

FOCUS: Ads
SKILL: Advanced
Ad Agencies & SEM
NEW!

FOCUS: Ads
SKILL: Any
What Is Content?
NEW!

FOCUS: Organic
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Ads Beyond Google & Overture
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Integrating Search Into Other Marketing
NEW FOR NY!

FOCUS: Both
SKILL: Advanced
Business To Business Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:00pm - 12:45pm Lunch Break
12:45pm - 2:00pm Advanced Search Term Research Tools
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Dealing With Contextual & Other Non-Search Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Big Site/Big Company SEM
NEW!

FOCUS: Organic
SKILL: Advanced
Budget & Overlooked Tactics
NEW!

FOCUS: Organic
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with an AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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