The Premier Event for Search Engine Marketing & Optimization
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 March 1-4, 2004 • Hilton New York • NYC

			
Event Hours:
Conference Hours
March 1: 9am - 5:15pm
March 2: 9am - 7:30pm
March 3: 9am - 5:15pm
March 4: 9am - 3:45pm
Registration Hours
March 1: 7am - 5:15pm
March 2: 7am - 6:30pm
March 3: 7:30am - 5:15pm
March 4: 7:30am - 3pm
Expo Hall Hours
March 2: 10am - 7pm
March 3: 10am - 5pm

Premier Plus Sponsors:
iProspect Search Engine Marketing

Premier Sponsors:
Bruce Clay LLC logo
Enhance Interactive logo
Google logo
Oneupweb logo
Sendtraffic logo
Terra Lycos logo
Media Sponsors:
BtoB
DM NEWS
Analyst Sponsor:
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Search Engine Strategies 2004 - Session Planner

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - ORGANIC LISTINGS - PAID LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE - OWN SEO/SEM COMPANY

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.

Day 1:

    9:00am-10:30am - Intro To Search Engine Marketing
    11:00am-12:30pm - Search Term Research & Targeting
    1:45pm-3:15pm - Search Engine Friendly Design
    3:45pm-5:15pm - Writing For Search Engines

Day 2:

    9:00am-9:30am - Opening Keynote
    9:45am-11:00am - Buying Search Engine Advertising
    11:30am-12:45pm - Link Building Basics
    2:00pm-3:30pm - Dynamic Web Sites or What Is Content?
    4:00pm-5:30pm - Any session of interest. However, do NOT attend Advanced Link Building Forum unless you previously attended Link Building Basics

Day 3:

    9:00am-10:30am - Roundtable: The Future Of Search
    11:00am-12:30pm - Successful Site Architecture highly recommended. Otherwise, any session of interest other than Competitive Research
    1:45pm-3:15pm - Converting Visitors highly recommended. Otherwise, Site Clinic or Search Engine Legal Issues Update
    3:45pm-5:15pm - Measuring Success highly recommended. Otherwise, any session of interest.
    NOTE: Don't forget that Site Clinic runs twice this day and tomorrow. It's an ideal session for those looking for real-life feedback

Day 4:

    Choose any sessions of interest throughout this day



Advanced Itinerary

Experienced with search engine marketing? Here are sessions with advanced components:

Day 1 & 2:

    Any session of interest other than those in the Fundamentals Track

Day 3:

    9:00am-10:30am - Roundtable: The Future Of Search
    11:00am-12:30pm - Competitive Research
    1:45pm-3:15pm - Leggo My Trademark
    3:45pm-5:15pm - Future Of SEM or Search Engines & Affiliates

Day 4:

    Choose any sessions of interest throughout this day


Organic Listings Itinerary

Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:

Day 1:

    No advanced organic sessions offered this day. It's recommended to attend Day 1 only if you are interested in the special SEO Business & Finance Track or want a refresher offered by the Fundamental Track. The third track offered this day, the Advanced Advertising Track, is focused around paid search engine listings.

Day 2:

    9:00am-9:30am - Opening Keynote
    9:45am-11:00am - Organic Listings Forum
    11:30am-12:45pm - Search Engines & Web Server Issues
    2:00pm-3:30pm - Dynamic Web Sites or What Is Content?
    4:00pm-5:30pm - Any session of interest. However, Advanced Link Building Forum highly recommended.
    5:30pm-6:30pm - Evening Forum

Day 3:

    9:00am-10:30am - Roundtable: The Future Of Search
    11:00am-12:30pm - Competitive Research or Successful Site Architecture
    1:45pm-3:15pm - Leggo My Trademark
    3:45pm-5:15pm - Future Of SEM or Measuring Success

Day 4:

    9:00am-10:15am - Any session of interest other than Creating Compelling Ads
    10:45am-12:00pm - Balancing Organic & Paid Listings or Getting Local Part 2
    1:00pm-2:15pm - Any session of interest
    2:30pm-3:45pm - Any session of interest other than Conversion Clinic

Paid Listings/Advertisting & Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1:

    9:00am-10:30am - Intro To Search Engine Marketing (for basic people) or Contextual Ads (for advanced people)
    11:00am-12:30pm - Search Term Research & Targeting (for basic people) or Setting & Managing Your Ad Budget (for advanced people)
    1:45pm-3:15pm - Search Engine Friendly Design (for basic people) or Broad Matching (for advanced people)
    3:45pm-5:15pm - Writing For Search Engines (for basic people) or Search Engine Advertising Forum (for advanced people)

Day 2:

    9:00am-9:30am - Opening Keynote
    9:45am-11:00am - Buying Search Engine Advertising (for basic people) or Ad Management Case Studies (for advanced people)
    11:30am-12:45pm - Search Engines & Branding
    2:00pm-3:30pm - Search Engine Marketing & Ad Agencies or What Is Content?
    4:00pm-5:30pm - Public Relations Via Search Engines
    6:30pm-7:30pm - Evening Forum (for advanced people)

Day 3:

    9:00am-10:30am - Roundtable: The Future Of Search
    11:00am-12:30pm - Competitive Research or Outsourcing SEM
    1:45pm-3:15pm - Converting Visitors (for basic people) or Leggo My Trademark (for advanced people)
    3:45pm-5:15pm - Measuring Success (for basic people), Future Of SEM or Search Engines & Affiliates (for advanced people). Doing It In House Forum for those of either level

Day 4:

    9:00am-10:15am - Any session of interest other than Meet The Crawlers
    10:45am-12:00pm - Any session of interest
    1:00pm-2:15pm - Any session of interest other than Site Clinic
    2:30pm-3:45pm - Any session of interest other than Cleaning Up The Mess



Been Before Itinerary

Search Engine Strategies runs several times per year in different parts of the world so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.

Day 1:

    9:00am-10:30am - Coping With Growth
    11:00am-12:30pm - Valuing SEOs or Setting & Managing Your Ad Budget
    1:45pm-3:15pm - Swimming With Sharks or Broad Matching & Other Ad Targeting Options
    3:45pm-5:15pm - Cashing Out or Search Engine Advertising Forum

Day 2:

    9:00am-9:30am - Opening Keynote
    9:45am-11:00am - Organic Listings Forum
    11:30am-12:45pm - Search Engines & Branding
    2:00pm-3:30pm - What Is Content? or Search Engine Marketing & Ad Agencies
    4:00pm-5:30pm - Advanced Link Building Forum or Public Relations Via Search Engines
    6:30pm-7:30pm - Evening Forum

Day 3:

    9:00am-10:30am - Roundtable: The Future Of Search
    11:00am-12:30pm - Competitive Research or Link Building Clinic
    1:45pm-3:15pm - Leggo My Trademark or Site Clinic
    3:45pm-5:15pm - Measuring Success, Future Of SEM or Site Clinic

Day 4:

    9:00am-10:15am - Meet The Crawlers or Creating Compelling Ads
    10:45am-12:00pm - Getting Local Part 2 or Ad Copy & Landing Page Clinic
    1:00pm-2:15pm - Measuring Offline Converstion
    2:30pm-3:45pm - Conversion Clinic



Own SEO/SEM Company?

If you own a search engine optimization or marketing company, a special SEO Business & Finance Track on Day 1 will be of interest. Sessions in this track include:

    9:00am-10:30am - Coping With Growth: What's Keeping You Up At Night
    11:00am-12:30pm - Valuing SEOs: Who's To Say?
    1:45pm-3:15pm - Swimming With Sharks: What You'll Get From VCs & Investment Bankers
    3:45pm-5:15pm - Cashing Out: The Preparations & Implications


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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