The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 March 1-4, 2004 • Hilton New York • NYC

			
Event Hours:
Conference Hours
March 1: 9am - 5:15pm
March 2: 9am - 7:30pm
March 3: 9am - 5:15pm
March 4: 9am - 3:45pm
Registration Hours
March 1: 7am - 5:15pm
March 2: 7am - 6:30pm
March 3: 7:30am - 5:15pm
March 4: 7:30am - 3pm
Expo Hall Hours
March 2: 10am - 7pm
March 3: 10am - 5pm

Premier Plus Sponsors:
iProspect Search Engine Marketing

Premier Sponsors:
Bruce Clay LLC logo
Enhance Interactive logo
Google logo
Oneupweb logo
Sendtraffic logo
Terra Lycos logo
Media Sponsors:
BtoB
DM NEWS
Analyst Sponsor:
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

CONFERENCE AT A GLANCE
Monday, March 1, 2004
8:00am - 9:00am Registration and Continental Breakfast
Tracks Fundamentals Track SEO Business & Finance Track Advanced Advertising Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Coping With Growth: What's Keeping You Up at Night
NEW!

FOCUS: Both
SKILL: Any
Contextual Ads
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Valuing SEO Companies: Who's to Say?
NEW!

FOCUS: Both
SKILL: Any
Setting & Managing Your Ad Budget
NEW!

FOCUS: Paid
SKILL: Advanced
12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Swimming With Sharks: What You'll Get From VCs & Investment Bankers
NEW!

FOCUS: Both
SKILL: Any
Broad Matching & Other Ad Targeting Options
NEW!

FOCUS: Paid
SKILL: Advanced
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Cashing Out: The Preparation & Implications
NEW!

FOCUS: Both
SKILL: Any
Search Engine Advertising Forum


FOCUS: Paid
SKILL: Advanced
 
Tuesday, March 2, 2004
8:00am - 9:00am Registration and Continental Breakfast
Tracks Fundamentals Track Organic Track Issues & Tactics Track
9:00am - 9:30am Opening Keynote
4 STAR RATED!
Danny Sullivan, Editor, SearchEngineWatch.com
9:30am - 9:45am Session Interval
9:45am - 11:00am Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Paid
SKILL: Basic
Organic Listings Forum

FOCUS: Organic
SKILL: Advanced
Ad Management Case Studies
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
10:00am - 7:00pm Exhibit Hall Opens
11:00am - 11:30am Morning Coffee Break
11:30am - 12:45pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Engines & Web Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Search Engines & Branding
4 STAR RATED!

FOCUS: Both
SKILL: Any
12:45pm - 2:00pm Networking Lunch
2:00pm - 3:30pm Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Any
What Is Content?
NEW!

FOCUS: Both
SKILL: Any
Search Engine Marketing & Ad Agencies
4 STAR RATED!

FOCUS: Both
SKILL: Any
3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:30pm Optimizing Flash & Non-HTML Content


FOCUS: Organic
SKILL: Any
Advanced Link Building Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Public Relations Via Search Engines
NEW!

FOCUS: Both
SKILL: Advanced
5:30pm - 6:30pm Networking Cocktail Reception: Sponsored by:
6:30pm - 7:30pm Evening Forum with Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Wednesday, March 3, 2004
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:30am Roundtable: The Future Of Search
Featured Session!
10:00am - 5:00pm Exhibit Hall Open
10:30am - 11:00am Morning Coffee Break
Tracks Fundamentals Track Special Topics Track Tactics Track Clinics Track
11:00am - 12:30pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Competitive Research
NEW!

FOCUS: Both
SKILL: Advanced
Outsourcing SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
Link Building Clinic
NEW!

FOCUS: Organic
SKILL: Any
12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
Leggo My Trademark: A Search Engine Legal Update
4 STAR RATED!

FOCUS: Both
SKILL: Any
Doing It In House Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Measuring Success
4 STAR RATED!

FOCUS: Both
SKILL: Any
Future of SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Engines & Affiliates
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
 
Thursday, March 4, 2004
8:00am - 9:00am Registration and Continental Breakfast
Tracks Forums Track Conversion Track Special Topics Track Site Clinic Track
9:00am - 10:15am Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Measuring Success Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
Getting Local Part 1: Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Creating Compelling Ads & Landing Pages
NEW FORMAT!

FOCUS: Paid
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Alternative PPC Search Engines
4 STAR RATED!

FOCUS: Paid
SKILL: Any
Balancing Organic & Paid Listings
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Getting Local Part 2: Online Yellow Pages
NEW!

FOCUS: Both
SKILL: Any
Ad Copy & Landing Page Clinic
NEW!

FOCUS: Paid
SKILL: Any
12:00pm - 1:00pm Networking Lunch
1:00pm - 2:15pm Business To Business Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
Measuring Offline Conversion
NEW!

FOCUS: Both
SKILL: Any
SEM & Spanish Speakers
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:15pm - 2:30pm Break
2:30pm - 3:45pm Paid Inclusion & Trusted Feeds


FOCUS: Both
SKILL: Any
Cleaning Up The Mess
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Shopping Search & Merchant Sites
4 STAR RATED!

FOCUS: Paid
SKILL: Any
Conversion Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any

NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated well by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT are sessions previously held but which have a new format or other changes.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a PAID focus deal especially with paid listings. Also see the Session Planner page for itineraries for those specific itineraries for sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page for itineraries for those specific itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.



For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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