The Premier Event for Search Engine Marketing & Optimization
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 March 1-4, 2004 • Hilton New York • NYC

			
Event Hours:
Conference Hours
March 1: 9am - 5:15pm
March 2: 9am - 7:30pm
March 3: 9am - 5:15pm
March 4: 9am - 3:45pm
Registration Hours
March 1: 7am - 5:15pm
March 2: 7am - 6:30pm
March 3: 7:30am - 5:15pm
March 4: 7:30am - 3pm
Expo Hall Hours
March 2: 10am - 7pm
March 3: 10am - 5pm

Premier Plus Sponsors:
iProspect Search Engine Marketing

Premier Sponsors:
Bruce Clay LLC logo
Enhance Interactive logo
Google logo
Oneupweb logo
Sendtraffic logo
Terra Lycos logo
Media Sponsors:
BtoB
DM NEWS
Analyst Sponsor:
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Agenda - Tuesday, March 2, 2004
10:00am - 7:00pm Exhibit Hall Open
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 9:30am Opening Keynote
Search Engine Watch editor and conference chair Danny Sullivan outlines major changes with search engines and search engine marketing since the last Search Engine Strategies conference.
Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com
9:30am - 9:45am Session Interval
9:45am - 11:00am Attendees may choose to attend one of the three sessions offered during this time.

Buying Search Engine Advertising
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
Moderator:
Nate Elliott, Associate Analyst, Jupiter Research
Speakers:
Dan Boberg, Director, Strategic Alliances, Overture
Scott Ferber, CEO, Advertising.com
Patrick Keane, Head of Sales Strategy, Google
Dana Todd, Founding Partner, SiteLab International, Inc.

Organic Listings Forum
This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free "organic" listings in search engines and hear advice from other attendees. As there's no set agenda, this is an ideal session to discuss any major, recent changes with organic listings.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Paddy Bolger, CEO, Top-Pile
Mike Grehan, Managing Director, iProspect Europe and Author of Search Engine Marketing: The Essential Best Practice Guide
Brett Tabke, Editor, WebmasterWorld.com

Ad Management Case Studies
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session features real life examples of how companies are making the job easier by employing ad or bid management tools. Each case study involves an up-close look at a particular tool that's been employed. The session aims to educate you generally about the capabilities that such tools provide, such as closing bid "gaps" and measuring return on investment (ROI). Last half hour offers Q&A with case study presenters and ad management vendors.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Greg Byrnes, Senior Vice President, Co-founder, SendTraffic, Inc.
Dave Carlson, President, GO TOAST
Kevin Lee, CEO, Did It
Case Study Speakers:
Mondy Beller, Vice President of Marketing, Shoes.com
Jeff Landers, CEO, Offices2Share

11:00am - 11:30am Morning Coffee Break
11:30am - 12:45pm Attendees may choose to attend one of the three sessions offered during this time.

Link Building Basics
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner, including the most important "links to love."
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Mike Grehan, Managing Director, iProspect Europe and Author of Search Engine Marketing: The Essential Best Practice Guide
Craig Nevill-Manning, Senior Research Scientist, Google
Elisabeth Osmeloski, SEM Consultant
Michael Palka, Director of Search, Ask Jeeves
Eric Ward, CEO, EricWard.com

Search Engines & Web Server Issues
What's the best way to move a site from one web server to another, from a search engine marketing perspective? How about switching domain names? What's the best way to handle redirection? How do you deal with a web site where several domain names resolve to the same location? What impact can server response time or download time have on indexing? This session, especially for advanced marketers, looks at these and other server-specific issues.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Greg Boser, President, WebGuerrilla LLC
Bruce Clay, President, Bruce Clay, LLC
John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Search Engines & Branding
Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign?
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Leslie Marable, Senior Analyst, eCommerce, Nielsen//NetRatings
Kevin Ryan, Director, Market Development, Wahlstrom Interactive
Doug Topken, Director of Internet Strategy, Sharp Electronics
Tony Wright, VP, Media - Interactive Marketing, Zünch Communications, Inc.

12:45pm - 2:00pm Networking Lunch
2:00pm - 3:30pm Attendees may choose to attend one of the three sessions offered during this time.

Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Jake Baillie, VP Search Engine Marketing, Priva
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap
Laura Thieme, President and Founder, Bizresearch

What is Content?
All through the SES conference, you'll hear speakers stress the importance of having good content. But what is content? In this session, we'll explore how going beyond just selling by providing useful, substantial information, can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Kent Lewis, President, Anvil Media, Inc.
Heather Lloyd Martin, President, SuccessWorks
Elisabeth Osmeloski, SEM Consultant
Gary Salzman, President, Whole Latte Love

Search Engine Marketing & Ad Agencies
Many search engines that sell paid listings, as well as third-party search engine marketing firms, feel that ad agencies have yet to fully tap into one of the best ways to gain qualified traffic. This session explore the issue, from a variety of perspectives.
Moderator:
Gary Stein, Senior Analyst, Jupiter Research
Speakers:
Brian Alexander, Interactive Media Supervisor, Saatchi & Saatchi
Ron Belanger, VP, Search Engine Marketing, Carat Interactive
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Kevin Ryan, Director, Market Development, Wahlstrom Interactive
Dana Todd, Founding Partner, SiteLab International, Inc.

3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:30pm Attendees may choose to attend one of the three sessions offered during this time.

Optimizing Flash & Non-HTML Content
Crawler-based search engines are primarily designed to index HTML text. Because of this, content built with Macromedia Flash may be difficult or impossible for crawlers to read. Multimedia and other non-HTML files pose other indexing challenges. Discover how crawlers interact with non-HTML content, along with workarounds and optimization tips.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Karen Howe, General Manager, Singingfish, AOL
Gregory Markel, Founder/President, Infuse Creative
Tim Mayer, Director of Product Management, Yahoo! Search
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Advanced Link Building Forum
Should you buy or sell links? If so, is this wrong from a search engine marketing point of view? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? Advanced link building issues like these and more will be explored during this forum. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the day.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Greg Boser, President, WebGuerrilla LLC
Debra Mastaler, Owner, Alliance-Link.com
Michael Palka, Director of Search, Ask Jeeves
Craig Silverstein, Director of Technology, Google
Eric Ward, CEO, EricWard.com

Public Relations Via Search Engines
Many people rely on news search engines for information. Understanding how these operate is as vital to a PR campaign as understanding how to contact "real-world" reporters. In addition, how can you influence paid and unpaid listings to ensure the right message about your company is getting out, especially if others are employing them to hurt your image?
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and co-founder, SEO-PR
Rob Key, President & CEO, Converseon
Scott Rafer, President and CEO, Feedster
Q&A Speaker:
David McInnis, PR Web

5:30pm - 6:30pm Networking Cocktail Reception - Sponsored by
6:30pm - 7:30pm Evening Forum With Danny Sullivan
The audience is the panel for this session, which lets those in the search engine marketing industry share thoughts, knowledge and ideas among themselves. The session is moderated by Search Engine Watch editor Danny Sullivan, and the audience sets the agenda. After you've had a drink at the networking cocktail reception, come over, sit down and take part in this informal, popular "after hours" discussion.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com


Click to view Special Events

Click to view Day 1 Agenda
Click to view Day 3 Agenda
Click to view Day 4 Agenda

*This agenda subject to change






For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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