The Premier Event for Search Engine Marketing & Optimization
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 March 1-4, 2004 • Hilton New York • NYC

			
Event Hours:
Conference Hours
March 1: 9am - 5:15pm
March 2: 9am - 7:30pm
March 3: 9am - 5:15pm
March 4: 9am - 3:45pm
Registration Hours
March 1: 7am - 5:15pm
March 2: 7am - 6:30pm
March 3: 7:30am - 5:15pm
March 4: 7:30am - 3pm
Expo Hall Hours
March 2: 10am - 7pm
March 3: 10am - 5pm

Premier Plus Sponsors:
iProspect Search Engine Marketing

Premier Sponsors:
Bruce Clay LLC logo
Enhance Interactive logo
Google logo
Oneupweb logo
Sendtraffic logo
Terra Lycos logo
Media Sponsors:
BtoB
DM NEWS
Analyst Sponsor:
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Agenda - Monday, March 1, 2004
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:30am Attendees may choose to attend one of the three sessions offered during this time.

Introduction To Search Engine Marketing
Which are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through "search engine advertising" opportunities? This must-attend session for beginners provides an overview of key concepts.
Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com

Coping with Growth: What's Keeping You Up At Night?
Opportunities are everywhere. Your business is growing faster than you'd ever imagined. But growth means that you're starting to get involved in things that you don't know or aren't interested in. In this session you'll hear from SEO firm executives about the issues they're dealing with and how they're coping.
Part of the SEO Business & Finance Track
Moderator:
Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation
Speakers:
John Lustina, Chairman, Co-Founder, Intrapromote
Fredrick Marckini, CEO and Founder, iProspect
Cheryle Pingel, Chairman & Co-Founder, Range Online Media

Contextual Ads
Paid listings are commonly believed to be seen only by those who perform keywords searches on search engines. However, contextual placement has placed these ads in front of people not based on a search they performed by rather the context of pages they are viewing. Learn about recent developments in how search-targeted paid listings are also being contextually targeted.
Moderator:
Nate Elliott, Associate Analyst, Jupiter Research
Speakers:
Brad Byrd, Director of Business Development, NewGate
Patrick Keane, Head of Sales Strategy, Google
Lance Podell, President, Kanoodle.com
Joshua Stylman, Managing Partner, Reprise Media
Paul Volen, Vice President, Partner Development & Strategy, Overture

10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Attendees may choose to attend one of the three sessions offered during this time.

Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that, and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Andy Beal, VP Search Marketing, KeywordRanking.com and WebSourced, Inc
John Slade, Director, Product Management, Overture
Dan Thies, President, SEO Research Labs

Valuing SEO Companies: Who's to Say?
What's an SEO firm worth? You've got expertise and a strong client list, but does the company have any value beyond the dedication of team and loyalty of your customers? In this session, you'll hear from sellers and buyers about how they valued the business and what life was like after the sale.
Part of the SEO Business & Finance Track
Moderator:
Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation
Speakers:
Jeffrey Dearth, Partner, DeSilva & Phillips, Inc.
David Hills, President, 24/7 Real Media, parent company of Website Results
Rob Murray, President, iProspect

Setting & Managing Your Ad Budget
How much should you be spending on search engine advertising? And how do you stay to budget in a marketplace that constantly changes in terms of price and traffic? The panel explores strategies and tips.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Bill Hunt, Senior Strategist, Global Strategies International
Kevin Lee, CEO, Did It
Harrison Magun, Managing Director, eonMedia
Mike Moran, Manager of Personalization Strategy, IBM

12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Attendees may choose to attend one of the three sessions offered during this time.

Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 3.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speaker:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Swimming with the Sharks: What You'll Get From VCs and Investment Bankers
Bootstrapping the business has its advantages, but there are times when it makes sense to power growth with a cash infusion and Venture Capitalists and Investment bankers are here to help. In this session, you'll hear from prominent financiers and what they're looking for in order to finance the growth of your SEO firm.
Part of the SEO Business & Finance Track
Moderator:
Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation
Speakers:
Bob Davis, Partner, Highland Capital Partners
Alan M. Meckler, Chairman & CEO, Jupitermedia Corporation, internet.com Venture Fund I, II, III
Safa Rashtchy, Principal, Senior Internet Analyst, U.S. Bancorp Piper Jaffray

Broad Matching & Other Ad Targeting Options
Go "broad" with your keyword matches, and you might more easily capture important traffic. But going broad also requires careful monitoring to ensure you don't pick up unqualified terms. Learn how to do more with broad matching and other ad targeting features you may not be using fully.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Richard Holden, AdWords Product Manager, Google
Patricia Hursh, President, SmartSearch Marketing
Kevin Lee, CEO, Did It
John Slade, Director, Product Management, Overture
Matt Van Wagner, President, Find Me Faster

3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Attendees may choose to attend one of the three sessions offered during this time.

Writing For Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, if time allows.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Heather Lloyd Martin, President, SuccessWorks
Jill Whalen, Owner, HighRankings.com

Cashing Out: The Preparation and Implications
Whether you're preparing to raise money or sell your company, there are steps that you should take in order to prepare your company. In this session, you'll hear from executives who've sold their companies and the money-people who advise on acquisitions.
Part of the SEO Business & Finance Track
Moderator:
Chris Elwell, Senior Vice President & General Manager, Online, Jupitermedia Corporation
Speaker:
Bill Hunt, Senior Strategist, Global Strategies International
Rosalind Resnick, former Founder and CEO, Net Creations

Search Engine Advertising Forum
What's new in the world of paid listings and other search engine advertising programs? Get an update from ad buyers and sellers, with plenty of time for Q&A and audience participation in sharing tips. NOTE: This session is designed for those experienced in buying search engine advertising.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Carolyn Griffin, Director of Search Engine Marketing, Carat Interactive
Dan Boberg, Director, Strategic Alliances, Overture
Christina Elwell, National Sales Director, Google
Niki Scevak, Analyst, Jupiter Research
Dana Todd, Founding Partner, SiteLab International, Inc.



Click to view Special Events

Click to view Day 2 Agenda
Click to view Day 3 Agenda
Click to view Day 4 Agenda

*This agenda subject to change






For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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