Nancy Peterson
President
HomeStars.ca
Nancy Peterson founded HomeStars.ca after living through several lengthy home renovation projects. She saw an opportunity to combine word of mouth recommendations and the phone book.
Launched in late 2005, HomeStars.ca is a new web site where consumers can read and post reviews on renovators, retailers and repairmen throughout the GTA - both good and bad. The site includes consumer ratings and reviews, company photos and credentials, events, and savings. In addition, there is a book version coming in May, which complements the site as a portable directory. Prior to HomeStars.ca, Nancy spent most of her career in marketing at Kraft Foods. The world of search engine marketing is a new arena for this grocery store vet.
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