The Premier Event for Search Engine Marketing & Optimization
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 May 11-12, 2004 • Metro Toronto Convention Centre • Toronto, Canada*

			
Event Hours:
Conference Hours:
May 11: 9am-5:45pm
May 12: 9am-5:45pm
Expo Hall Hours:
May 11: 10am-6:30pm
(Reception in Expo Hall 5:45pm-6:30pm)
May 12: 10am-3pm
Registration Hours:
May 11: 8am-6:30pm
May 12: 8am-4pm

Premier Business Sponsor:
Premier Plus Sponsor:
Premier Sponsors:


Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

Agenda* - Wednesday, May 12, 2004
8:00am - 5:30pm Registration
8:00am - 9:00am Continental Breakfast
9:00am - 10:15am Attendees may choose to attend one of the three sessions offered during this time.

Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic. It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Barbara C. Coll, CEO, WebMama.com Inc
Jen Fitzpatrick, Director, Engineering, Google
Michael Palka, Director of Search, Ask Jeeves
Derrick Wheeler, VP Search Engine Marketing, Marketleap

Perfecting Paid Listings
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. It also covers reasons to test different creative, to consider your "landing" pages carefully and other tips. NOTE: The session is designed for those who are already familiar with how paid placement works.
Moderator:
Nate Elliott, Associate Analyst, Jupiter Research
Speakers:
Dan Boberg, Director, Strategic Alliances, Overture
Kevin Lee, CEO, Did It
Dana Todd, Founding Partner, SiteLab International, Inc.
Matt Van Wagner, President, Find Me Faster

Site Clinic
This interactive session takes volunteers from the audience and examines their Web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs three times on Day 2. Attend whatever session is most convenient.
Speakers:
Anne Kennedy, Managing Partner, Beyond Ink
Robert McCourty, Metamend
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap

10:15am - 10:45am Morning Break
10:45am - 12:00pm Attendees may choose to attend one of the three sessions offered during this time.

Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Jen Fitzpatrick, Director, Engineering, Google
Tim Mayer, Director of Product Management, Yahoo! Search
Michael Palka, Director of Search, Ask Jeeves

Campaign Case Studies
Come hear real life examples of how companies have marketed themselves via search engines. Presentations cover both improving traffic from free organic editorial listings and through paid listing campaigns. Learn what worked for them and make it work for you.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Paul Avery, Web Manager, SEO Guru Extraordinaire, Octave Systems Inc.
Peter Ladage, Technology Application Manager, LabX
Darrell MacMullin, Director of Marketing, eBay Canada
Jens Thraenhart, Director Internet Strategy, Fairmont Hotels & Resorts

Site Clinic
This interactive session takes volunteers from the audience and examines their Web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs three times on Day 2. Attend whatever session is most convenient.
Speakers:
Christine Churchill, President, KeyRelevance
Jim Hedger, StepForth Placement Inc.
Derrick Wheeler, VP Search Engine Marketing, Marketleap

12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Attendees may choose to attend one of the three sessions offered during this time.

Link Building
Discover how search engines rely on link analysis as an important component for ranking Web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Jen Fitzpatrick, Director, Engineering, Google
Mike Grehan, CEO, Smart Interactive and Author of Search Engine Marketing: The Essential Best Practice Guide
Debra Mastaler, Owner, Alliance-Link.com
Michael Palka, Director of Search, Ask Jeeves
Eric Ward, CEO, EricWard.com

Shopping Search & Merchant Sites
Learn how special shopping search engines are created and how content from your ecommerce or merchant site may be included in them.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Sean Behr, VP of Program Sales, Shopping.com
Gary Ervin, VP Business & Strategic Development, BizRate.com
Adam Jewell, Director of Search Engine & Affiliate Marketing, NetPlus Marketing, Inc.
Robert Smahl, Vice President of Marketing and Communication, PriceGrabber.com

Site Clinic
This interactive session takes volunteers from the audience and examines their Web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs three times on Day 2. Attend whatever session is most convenient.
Speakers:
Jake Baillie, VP Search Engine Marketing, Priva
Barbara C. Coll, CEO, WebMama.com Inc
Grant Crowell, founder and CEO, Grantastic Designs, Inc.

2:30pm - 3:00pm Afternoon Refreshment Break
3:00pm - 4:15pm Attendees may choose to attend one of the three sessions offered during this time.

Measuring Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your Web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Bryan Eisenberg, Chief Information Officer, Future Now Inc.
Laura Thieme, President and Founder, Bizresearch
Q&A Speakers:
Brett Crosby, VP Business Development and Marketing, Urchin Software Corporation
Dane Christensen, Sales Engineer, ClickTracks.com
Jason Palmer, Vice President of Product Marketing and Product Management, WebTrends
Olivier Silvestre Sr., E-Business Analyst, WebSideStory

Search Marketing in Canada: Past, Present, and Future
Learn what has worked for Canadian search marketers in the past, and gain insight into key emerging trends -- the changing habits of Internet users in French and English Canada -- that may impact your marketing campaign this year and next.
Moderator:
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
James Lamberti, Manager of Personalization Strategy, ComScore Networks
Wendy Muller, Head of Canada Sales and Operations, Google
Mike Sharma, Manager of Network Programming, MSN.ca
Shane Wagg, founder, Wilde Marketing

Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the Web to seek answers and examples.
Speakers: Mike Grehan, CEO, Smart Interactive and Author of Search Engine Marketing: The Essential Best Practice Guide
Brendan Kerin, CEO, SitePosition Search Marketing
Debra Mastaler, Owner, Alliance-Link.com

4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Attendees may choose to attend one of the three sessions offered during this time.

Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic Web sites.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Jake Baillie, VP Search Engine Marketing, Priva
Greg Boser, President, WebGuerrilla LLC
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap

The Challenges of Search Marketing in Canada
Advertising and ranking well on search engines is just as important in Canada as it is in the United States. We will hear from well-known Canadian search engine marketers as to their successes and challenges marketing for Canadian and US companies within Canada and throughout North America.
Moderator:
Barbara C. Coll, CEO, WebMama.com Inc
Speakers:
Ian McAnerin, CEO, McAnerin Networks Inc.
Andrea Hadley, President, NetSetGo Marketing
Patrick Hopf, Vice President, Business Development, Mamma.com, Inc.
Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc.

Ads Clinic
This interactive session takes volunteers from the audience and examines their questions about actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Speakers:
Adam Jewell, Search Engine/Data Analyst, NetPlus Marketing Inc.
Jessie Stricchiola, Founder, Alchemist Media Inc.
Matt Van Wagner, President, Find Me Faster



Click to view Day 1 Agenda

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*This agenda subject to change






* Dates subject to change

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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