The Premier Event for Search Engine Marketing & Optimization
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 August 8-11, 2005 • San Jose McEnery Convention Center • San Jose, CA

			
Event Hours:
Registration Hours
Aug 7: 5pm-7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Aug 8: 7:30am-5pm (Conf. Only)
Aug 9: 8am-6:30pm (Conf. & Expo)
Aug 10: 8am-5:30pm (Conf. & Expo)
Aug 11: 8am-2pm (Conf. Only)
Conference Hours
Aug 8: 9am-5:15pm
Aug 9: 9am-5:30pm
Aug 10: 9am-6:30pm
Aug 11: 9am-2pm
Exhibit Hall Hours:
Aug 9: 10am-6:30pm
Aug 10: 10am-4pm

Premier Plus Sponsors:
Google logo
iProspect Search Engine Marketing

Premier Business Sponsor:
Verizon Superpages
Premier Sponsors:
Ask Jeeves
Bruce Clay Inc logo
GenieKnows.com logo
InfoSearch Media
TrafficLeader

Wi-Fi Lounge Sponsor:
Info.com
Get Tech'd Sponsor:
AOL
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

Session Planner

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - ORGANIC LISTINGS - AD LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE - OTHER SPECIAL INTERESTS

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.

Day 1:

    Attend all sessions in the Fundamentals Track

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Fun With Dynamic Web Sites, Perfecting Paid Listings or RSS, Blogs & Search Marketing
    11:30am-12:45pm - Link Building Basics or Creating Compelling Ads
    2:00pm-3:30pm - Successful Site Architecture or Landing Page Testing & Tuning
    4:00pm-5:30pm - Writing For Search Engines

Day 3:

    9:00am-10:30am - Converting Visitors Into Buyers
    11:00am-12:30pm - Any session of interest
    1:45pm-3:15pm - Any session of interest, though only Buying & Selling Links if you previously attended Link Building Basics. Site ECG especially suited for beginners.
    3:45pm-5:15pm - Any session of interest
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - Measuring Success Overview or Ad Copy & Landing Page Clinic
    10:45am-12:00pm - Any session of interest. Link Building Clinic highly recommended
    12:45pm-2:00pm - Site Clinic or My SEM Toolbox.



Advanced Itinerary

Experienced with search engine marketing? Here are sessions with with advanced components.

Day 1 & 2:

    Any sessions of interest OTHER THAN those in the Fundamentals Track

Day 3:

    Any sessions of interest OTHER THAN those in the Improve Me Track (though some of those may also be of interest)

Day 4:

    Any sessions of interest OTHER THAN those in the Clinics Track


Organic Listings Itinerary

Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:

Day 1:

    9:00am-10:30am - Search Algorithm: The Patent Files or Mobile Search
    11:00am-12:30pm - Searcher Behavior Research Update or Video & Podcast Search
    1:45pm-3:15pm - The Search Landscape, Personalized Search & Search History or Search APIs
    3:45pm-5:15pm - Competitive Research or Vertical Creep Into Regular Search Results

Day 2:

    9:00am-9:30am - Opening Keynote
    9:45am-11:00am - Fun With Dynamic Web Sites or RSS, Blogs & Search Marketing
    11:30am-12:45pm - Should You Chase The Algorithm? or Meet The Blog Search Engines
    2:00pm-3:30pm - Any session of interest other than in Advertising Track
    4:00pm-5:30pm - Indexing Summit 2 or Meet The News Search Engines

Day 3:

    9:00am-10:30am - Executive Roundtable
    11:00am-12:30pm - Any session of interest but Linking Strategies especially recommended
    1:45pm-3:15pm - Any session of interest but Buying & Selling Links and Copyright & Trademarks especially recommended
    3:45pm-5:15pm - Search Engine Q&A On Links
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - Organic Listing Forum
    10:45am-12:00pm - Any session of interest but Meet The Crawlers especially recommended
    12:45pm-2:00pm - Any session of interest but My SEM Toolbox especially recommended



Ad Listings/Advertising & Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1:

    Basic people should attend all sessions in Fundamentals Track
    Advanced people should consider sessions in the other tracks

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Perfecting Paid Listings for basic or advanced people. Ad Management: Do Humans Matter and RSS, Blogs & Search Marketing for advanced people
    11:30am-12:45pm - Creating Compelling Ads for basic or advanced people. Meet The Blog Search Engines for advanced people
    2:00pm-3:30pm - Landing Page Testing & Tuning for basic or advanced people. Ad Reps: Friend Or For or Public Relations & Reputation Management for advanced people
    4:00pm-5:30pm - Writing For Search Engines for basic people or Search Engine Adverting Forum if already attended Buying Search Engine Advertising on Day 1. Advanced people should attend any session of interest other than Indexing Summit.

Day 3:

    9:00am-10:30am - Converting Visitors for basic people. Executive Roundtable for advanced people
    11:00am-12:30pm - Local Search Marketing Tactics, Beyond ROI or Big Site/Big Brand SEM
    1:45pm-3:15pm - Any session of interest other than Site ECG
    3:45pm-5:15pm - Local Search Ads or Auditing Paid Listings & Click Fraud Issues
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - 'Tis The Season, Measuring Success Overview or Ad Copy & Landing Page Clinic
    10:45am-12:00pm - Shopping Search Tactics or Measuring: The Time Warp
    12:45pm-2:00pm - Shopping Search & Merchant Reputations, Measuring Offline Sales & Conversion or Spanish Language SEM Tactics



Been Before Itinerary

Search Engine Strategies runs three times per year in the US so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.

Day 1:

    Most sessions other than those in the Fundamentals Track are new. See the Conference At A Glance guide for NEW! notations for specific guidance

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Ad Management: Do Humans Matter?
    11:30am-12:45pm - Should You Chase The Algorithm? or Meet The Blog Search Engines
    2:00pm-3:30pm - Landing Page Testing & Tuning or Ad Reps: Friend Or Foe
    4:00pm-5:30pm - Indexing Summit 2 or Meet The News Search Engines

Day 3:

    9:00am-10:30am - Executive Roundtable
    11:00am-12:30pm - Beyond ROI: Getting Creative With Search or Pimp My Site!
    1:45pm-3:15pm - All sessions new other than Meet The Local Search Engines
    3:45pm-5:15pm - All sessions new other than Auditing Paid Listings
    5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion

Day 4:

    9:00am-10:15am - 'Tis The Season (first time for San Jose)
    10:45am-12:00pm - Measuring: The Time Warp or Meet The B2B Search Engines
    12:45pm-2:00pm - Shopping Search & Merchant Reputations, My SEM Toolbox or Spanish Language SEM Tactics



Other Special Interests

Don't fit into one of the groups above or have other interests? Here's a breakdown of sessions and activities that may also be of interest:

  • Publishers: A track with panels covering publisher issues relating to search is offered on Day 1
  • Public Relations: A track with panels relating to this subject is is offered on Day 2
  • In House Search Marketing: An entire track on in house issues is offered on Day 3
  • Local Advertising: The local search track covers various aspects on Day 3


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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