Vice President, Search Solutions
As head of the Search, Media and Entertainment Solutions groups at comScore Networks, James Lamberti oversees development of comScore qSearch services to quantify search activity across all industries. Mr. Lamberti works closely with all major search engines to represent industry needs and provide an objective research voice to benefit the industry and comScore's search clients. Additionally, he leads the development of comScore analysis and marketing solutions customized for firms in the music, movies, gaming and media industries.
Mr. Lamberti's background combines expertise in market research, CRM and business intelligence, having spent more than three years conducting custom client- and industry-focused research at comScore Networks. Prior to joining comScore, he served as Marketing Director at Tickets.com where he was responsible for consumer marketing, implementation of CRM processes and development of a product line which included consulting, direct marketing and Web design services.
Previously, Mr. Lamberti led market research efforts for the home cleaning division of The Clorox Company. He began his research career at Information Resources, Inc., a major international research company, where he was responsible for analytical support and business development efforts across a variety of leading marketing organizations. While honing his marketing research skills, Mr. Lamberti also explored his more artistic side as a signed artist with an independent label for several years.
Mr. Lamberti holds a B.S. in Economics from Colby College.